BREAKING: DISH Latino digital business goes to Havas

DISH has selected Havas Worldwide as its new digital agency of record to support its general market and Latino digital marketing needs. Dish Latino digital needs were previously handled by Miami based agency Media 8. Offline Hispanic marketing  will continue to be done by Hispanic Group  also out of Miami.

Havas WorldwideHavas WW was chosen after a comprehensive agency review led by Keith Nyhouse, vice president of digital marketing.

DISH Latino, the Hispanic-targeted offer by Dish Network, has been growing steadily in the past few years, growing its advertising and marketing spend "substantially, in double digits," Alfredo Rodriguez, VP of marketing at DISH, told Portada in an interview last year.

Dish Latino was the ninth largest Hispanic market advertiser in 2012, according to data from Kantar Media with an overall advertising expenditure of US $87.5 million.

"As DISH continues to grow its brand in an ever-evolving digital landscape it is important we have the best advisors to move the company forward," said Nyhouse. "We found that in Havas WW and are excited to work with them to continue building DISH's business."

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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