A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Walmart


After two years as Group Director Multicultural Marketing of The Coca-Cola Company, Javier M. Delgado has started a new position as Senior Director Of Marketing at Walmart.





  • White Castle

White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of attending Berklee College of Music in the fall of 2018.Make A Bold Move, which was released on International Women’s Day, is dedicated to the empowerment of young Cravers and encourages them to be bold to keep working to achieve their dreams. The song is currently available on iTunes, Amazon, Spotify, Pandora and YouTube.”When we listened to her voice and then heard her story, we just knew we had to support her incredible talent and motivation through this opportunity,” said White Castle Chief Marketing Officer Kim Bartley. White Castle’s new Hispanic advertising campaign will be comprised of many versions of television and radio commercials advertising discount combos including 10 Cheese Sliders for US$7.99 and a three Cheese Slider combo for US$4.99, and the return of Ghost Pepper Cheese for a limited time. After experiencing her glowing personality, the team decided to feature Gilmarie


  • Target

Starting April 17 on Target.com and May 20 in select stores, Target is introducing eight new cosmetic brands with more than 150 products designed for medium to dark skin tones, the company said in a blog post this week. The brands are Coloured Raine, EveryHue, Haleys Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss.”Target recognizes the need for affordable, quality products tailored to multicultural consumers, which is why this first national retail partnership for Hue Noir is so gratifying,” Hue Noir founder and CEO, Paula Hayes, said in a statement.Target has been among the biggest spenders on marketing tailored to Hispanic customers, not least a conspicuous tie-in with the hit show “Jane the Virgin” where the retailer’s merchandise and familiar red bullseye logo is often seen.

  • Ford Motor Company

Ford Motor Company has  launched a global creative review, after 75 years WPP’s dedicated unit Global Team Blue .Given the size of the account, it would seem almost certain that this will be a holding group figh. Ford  annual marketing spend in the U.S. is US$1.2 billion. Excluded from the review are Ford’s China business, public affairs, the U.S. dealer business and Ford’s luxury Lincoln brand, now parked at WPP’s Hudson Rogue, according to the memo. Mindshare looks after media buying for GTB. The review is part of a broader corporate drive to improve efficiencies across the business.



NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Domino’s Pizza

Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, is launching yet another delivery revolution. Starting today, over 150,000 Domino’s Hotspots are now active nationwide so that customers can receive delivery orders at spots that don’t have a traditional address – places like local parks, sports fields and beaches, as well as thousands of other unexpected sites. Local Domino’s stores around the country have selected these Domino’s Hotspots, which are now locations where drivers can meet customers curbside to hand off orders.Domino’s Hotspots are online-only for prepaid orders on dominos.com and in mobile apps. Once a customer’s location has been determined, local Domino’s Hotspots that are available for delivery will appear on a map for customers to select. Before checking out, customers can leave instructions to help the driver find them.  After completing their order, customers will receive text message alerts about their Domino’s Hotspot delivery progress, including a final text that gives the estimated arrival of the driver at the hand-off spot.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


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