A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- TD Bank
Toronto-Based Company TD Bank, which spent US$191.2 Million on U.S. Advertising in 2014, is reviewing its media and creative business. Interpublic Group’s Tierney has been handling TD’s creative, digital and media planning and buying in the U.S. for years. In 2015, the company spent US$33.5 million on measured media in the U.S., according to Kantar Media.
- Grupo LALA
Mexican dairy company Grupo LALA, S.A.B. de C.V announced it has entered into an agreement to acquire from Laguna Dairy, S. de R.L. de C.V. (“Laguna”) certain assets related to Laguna’s branded business in the U.S. (the “Branded Business”) for US$246 million in an all-cash transaction. This acquisition is in line with Grupo LALA’s strategy of expanding in value-added branded categories in high-growth markets in the Americas.The Branded Business will sell approximately U.S. $200 million in 2016 and has achieved double-digit growth for the past two years. The branded portfolio includes products in high-growth segments such as mainstream drinkable yogurt under the LALA® and Frusion® brands and specialty milks under Promised Land® and Skim Plus® brands. The acquisition includes three production plants and 5+ brands. This transaction will also provide a local platform to expand the presence of LALA’s authentic Mexican product line in the large U.S. Hispanic segment.
- Connecticut Lottery
Connecticut Lottery Corporation has named Mason agency of record of its’ new game, KENO. The agency will handle all strategic messaging, creative, production, advertising and media buying. Additional Mason clients include Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care and The United Illuminating Company.
- Miller Lite
Miller Lite has returned to Texas for its third annual installment of Conciertos Originales. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas. Artists performing on the Miller Lite stage include La Arrolladora Banda El Limón, Banda Los Recoditos and Duelo.The concert series, curated exclusively by the Original Light Pilsner, boasts a lineup of Latino artists that will cater to fans of diverse musical genres, like norteño, country and cumbia.Entry to concerts in Dallas, Houston, San Antonio, and McAllen will be free of charge and on a first-come, first-served basis for those of legal drinking age. Select events will offer VIP entry and opportunities to meet and greet headlining artists.
- Starbucks/ Anheuser-Busch
Coffee company Starbucks is partnering with Anheuser-Busch InBev to make, bottle and distribute its ready-to-drink teas Teavana, which will be introduced throughout the U.S. in the first half of 2017. Anheuser-Busch is best known for beer like Budweiser and Bud Light brands.For A-B InBev, the partnership gives it an additional revenue source in the U.S.Starbucks bought Teavana for about US$618 million three-and-a-half years ago. In 2015, its U.S. locations have sold more than US$1 billion of Teavana drinks, an 11% increase from a year earlier, according to Adage.
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