SALES LEADS: Mini USA, Sprint, Gore-Tex…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at


  • Mini USA

Mini USA has appointed Crossmedia as its media AOR for its Western Region, Tier 2 account, following a review. Crossmedia will handle both the media planning and buying, as well as the overall strategy for the business covering 34 dealerships in 15 designated marketing areas (DMAs).The account will be managed out of Crossmedia’s L.A. office.





  • Sprint

Available now, Sprint customers can receive an exclusive 45-day trial of the FlixLatino app to stream more than 250 recently produced Spanish-language movies, TV series and documentaries on up to three devices at a time in high-definition.FlixLatino, a Spanish-language entertainment streaming service, hosts films, series and shows from many countries such as Mexico, Puerto Rico, Colombia, Peru, Venezuela, Cuba and Spain. Its catalogue includes productions in all genres: action, romance, drama, comedy, mystery, horror, suspense and more.Customers will also be able to enjoy a consistent content refresh with new monthly releases and weekly premieres on Thursdays.Once the trial ends, Sprint customers have the option to enjoy the latest Spanish entertainment at their fingertips with a monthly subscription of US$2.99 that will be billed to their existing Sprint invoice. Cancel at any time by dialing *2 from your Sprint phone.



  • Gore-Tex

W.L. Gore & Associates has consolidated its global media business for its fabric division with Dentsu Aegis Network following a review, Adweek has reported.Dentsu’s Gravity, Carat and Amnet agencies will work with Gore-Tex—used in brand products from Adidas, Oakley, Patagonia, Converse and The North Face—across the Americas, Europe and Asia-Pacific.W.L. Gore & Associates’ Gore-Tex spent US$1.5 million on marketing efforts in the U.S. last year, according to Kantar Media.





  • Amazon Studios

Interpublic Group agency Initiative has been awarded media planning and buying duties for Amazon Studios, as part of an agency consolidation,  Adweek’s Agency Spy reported first. Initiative was already handling Amazon ecommerce media account since 2013.  Laste year, IPG won Amazon account  following a review but the assignment did not include Amazon Studios. Initiative’s Los Angeles office will oversee the account.




NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!


  • John Frieda® Hair Care

Camila Mendes, leading actress and style star, is the newest influencer to join John Frieda® Hair Care in their mission to encourage women to express themselves through their hair. The Your Hair Talks, Make a Statement campaign is building a community of empowered and self-assured women who all have something to say – starting with their hair.As part of the Your Hair Talks, Make a Statement campaign, Camila will team up with John Frieda® Hair Care to create unique content that speaks to her personal hair story, and how it has played a role in her life. Camila will also join the conversation by hosting events and social activations throughout the year in partnership with the brand.  Born in Virginia to parents of Brazilian descent, Camila was predominantly raised in Miami before moving to New York . Her role on a tv show along with her real-life bubbly personality has made her a fan-favorite—and with 7 million followers on Instagram, she’s cemented herself as a style star to be watched.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at