Red Bull, Tajín, Marriott, LinkedIn… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

 

  • Red Bull 

red bullRed Bull has named Omnicom Media Group‘s PHD as its new media agency for North America, Mediapost reports. Publicis´ Starcom USA was the incumbent since winning the account in 2018.Red Bull spent an estimated US$128 million on media in the U.S. in 2020, according to COMvergence.

 

 

 

 

  • Tajín

Tajin
Tajín Mild Hot Sauce

In its quest to continue expanding its product portfolio, Tajín International Corporation is expanding its efforts for its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce, to compete in the growing hot sauce category.According to the new report by IMARC Group, the global hot sauce market will reach US$ 5.9 billion by 2025. This growth in the demand has been influenced by the increasing popularity of Pan Asian and Latin American cuisine, and by today’s consumers who are becoming more adventurous with food and like to try new and different flavors.Tajín aims to make these two sauces as equally popular as its Tajin Clásico seasoning with its chili-lime flavor, while competing in the hot sauce category with a mild heat level.Tajín will accompany the launch with a marketing campaign that demonstrates the different ways consumers can use the sauces to enjoy their favorite snacks – the saucy way to TajinIT! Tajín Mild Hot Sauce and Tajín Fruity Chamoy Mild Hot Sauce are available now at select grocery stores and on Amazon.

  • Marriott

marriottMarriott BonvoyMarriott International’s travel program and marketplace—is pursuing a post-coronavirus leisure traveler in its biggest advertising campaign yet. Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon Fire and Disney+, social platforms like TikTok and Pinterest and even gaming platforms like Twitch. With its latest campaign, Marriott Bonvoy is still having to adapt to a new travel landscape and  is calling on the world to embrace the transformative power of travel as a vital pathway to growth, healing, and unity. With its new campaign, the company is moving away from its traditional business-traveler consumers and instead shifting platform spend to appeal to younger and leisure-focused travelers.Marriott Bonvoy and Pinterest worked together to created out-of-home digital billboards highlighting Pinterest’s travel data in two Soho storefronts, as well as a four-question in-app quiz that guides would-be travelers to their dream trip. The billboards display real-time travel data from the social media hub highlighting what travel terms people are searching for, as well as a QR code that leads consumers to the quiz on Pinterest’s mobile app. This partnership was the first to use Pinterest’s technology in an out-of-home placement.Over the past two months, Marriott has invested in digital media — from shoppable CTV on Hulu Gateway Go to a 27-influencer-large campaign on TikTok. Going forward, the hospitality group will enter gaming, both in in-game ads and through a partnership with Twitch. The campaign aired during the NBA Finals, and also symbolically during the Olympics, the world’s biggest stage for global unity and connection. Additional efforts span globally over the next few months across streaming and key collective viewing moments on television, in-flight entertainment, digital, social, and out of home placements to spark community and connection.To reignite the spirit of travel, people around the world are invited to join the conversation and connect with one another by sharing their memories of how #TravelMakesUs on Instagram and TikTok.

 

  • LinkedIn 

linkedinLinkedIn has appointed Golin as its global social media agency of record.Golin will “unpack rich insights” to better understand LinkedIn’s members as well as use social listening to create relevant and cultural conversations that matter, according to a LinkedIn post. The agency will also work with LinkedIn to build engaging communities through attention-grabbing earned-first content, one-on-one dialogues and more.LinkedIn’s mission is simple: connect the world’s professionals to make them more productive and successful. 

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • NEOU

NEOUNEOU, the live streaming and on-demand fitness and wellness marketplace that offers content and experiences from over 100 studios and instructors, announced that they will now offer Spanish-language on-demand fitness classes. The company announced the addition of Portuguese-language classes earlier this year, and is excited to continue to expand its footprint in the global market.The new Spanish classes will be available worldwide on the NEOU app. Class types for this content will include barre, yoga, and bootcamp, with plans to scale into other fitness genres in the future.NEOU has raised over US$40 million to date, and has a mission to bring the highest quality fitness and wellness content to everyone. The platform offers a seamless user experience and curated library of classes from a variety of fitness concepts and modalities, including HIIT, meditation, yoga, Pilates, nutrition, strength training, kids, and more.

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Tony Little

Bluewater, a DTC marketing, and advertising agency announced today that it is helping to support female consumers’ renewed motivation for an active lifestyle, by teaming with Tony Little to launch Cheeks®‘ three new styles of shoes.A focus on wellness is more important than ever and consumers across the U.S. agree, with 64% saying health and fitness are priorities in 2021, according to a recent McKinsey study.To that end, Little is launching these new styles of shoes: The All-Terrain is a mix between a trainer and sandal with water transfer technology, quick-drying mesh, air-infused outsoles, and gel inserts to provide all-day comfort as women go from hiking to a walk on the beach or for a stroll in the park. Two new styles of the Health Sandals have also been released this month with new bold colors and a slide or thong option. As with the original Health Sandals, these new styles give women across the U.S. the opportunity enjoys the summer months in comfort from the arch support, gel inserts, and foot cradle technology.Cheeks® footwear has been sold on Home Shopping Network (HSN) in the U.S. and The Shopping Channel (TSC) in Canada since 2006 with over 3 million pairs sold, and for the past two years has been available for consumers to buy direct at cheeksforlife.com and Amazon. With a wellness mission, Cheeks® by Tony Little wanted to play a role in enhancing women’s everyday lives through a healthier footwear option.

  • Anchor Bar

Anchor Bar, Home of the Original Buffalo Chicken Wing since 1964, is expanding its world-famous franchise to Orange, CA. The Anchor Bar Franchise Company has been expanding since 2009, serving more than five million lbs. of chicken wings annually.The Orange, California Anchor Bar Franchise is owned by Mike and Dawn Looney and is located in the Stadium Promenade Center at 1547 West Katella Avenue, Suite 102, formerly the home of The Pint House restaurant. This location is within a short distance to many area attractions such as The Honda Center, Disneyland and the Angel Stadium of Anaheim.The restaurant features outdoor patio seating, a sports-bar and a family dining area as well as online take out and a variety of delivery options. This location is serving all of Anchor Bar’s classic fare including the original signature wings and sauces, boneless wings, beef on weck, salads, pizza, burgers and hot sandwiches. Following state guidelines, currently, Anchor Bar Orange is open for takeout, delivery, and outdoor dining with social distancing seating.The Anchor Bar Franchise & Development Company opened its first franchise location in 2009. Including this addition, today the company has over 14 locations, including the Original, on Main Street in Buffalo.

  • Subway

Subway announced what it calls its biggest menu change in history, hoping to lure customers back. In a move to compete with popular chains like Jimmy John’s and Chipotle, Subway said its “Eat Fresh Refresh” revamp will up the quality of its core menu items and include new sandwiches, bread recipes and toppings, as well as nationwide delivery. Subway’s CEO is hoping the brand makeover will “make a loud enough bang” for people to give them another chance.The chain is also tweaking items already on the menu and planning to encourage customers to try the new ingredients by giving away up to one million free sandwiches between 10 AM and 12 PM on July 13. The chain is also updating the look of its app and partnering with DoorDash to let customers order delivery directly from the Subway app. Sales at Subway’s US locations have been falling in recent years. System-wide sales at Subway’s US locations were US$12.3 billion in 2013, which was its best year of the past 15, and about US$8.3 billion in 2020, according to Technomic’s analysis.With the new menu, Subway is courting those customers and hoping to please its franchise operators.

 

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Portada Staff

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