Pernod Ricard, M&T Bank, Domino’s®… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Pernod Ricard
Premium spirits and wine leader Pernod Ricard USA has announced the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs. Publicis Santé will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth. The agency appointment comes as Pernod Ricard continues their journey of building out an internal Marketing Accelerator capability. This function spans media, content, data, and technology, and is purposefully built to harness Pernod Ricard’s predictive insights and analytics about what drives consumer choice and apply them to omnichannel experiences that drive business growth. Pernod Ricard USA will tap Publicis Groupe’s expertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard’s internal content agency. Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country.
M&T Bank
M&T Bank officially opened a new Multicultural Banking Center in East Hartford last week on October 18. The branch joined more than 100 existing such centers across M&T’s footprint, part of the bank’s ongoing efforts to provide a distinctive M&T experience shaped by the preferences and perspectives of customers in culturally diverse communities. M&T’s Multicultural Banking Centers are intended to serve as community hubs where customers can receive banking services in their preferred language and with an understanding of their culture. The centers create opportunities for businesses, nonprofits and community members to attend networking events, financial literacy classes, collaborate on community projects, and more. The East Hartford branch employs bilingual, Spanish and English fluent bankers hired from within the surrounding community. M&T offers a 10% bilingual premium pay to employees who have successfully passed their fluency assessment. The branch is full-service, offering the complete suite of consumer and business deposit and lending products, including residential mortgages. The East Hartford location also features a drive-up teller and ATM services.
Domino’s®
During the upcoming season of giving, Domino’s Pizza, Inc., one of the largest pizza company in the world, is asking customers to think of the kids of St. Jude Children’s Research Hospital® on pizza night. Starting October 24 through January 8, 2023, customers can donate with their order and help St. Jude in its mission: Finding cures. Saving children. Customers can donate while placing an order on the phone, in stores or online from their local Domino’s store. Thanks to generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. This year is the 18th year Domino’s is fundraising for St. Jude through the Thanks and Giving campaign. In that time, Domino’s has raised more than US$96 million to help St. Jude in its mission. Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you help give kids with cancer around the world that chance. Together, we can save more lives. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%. Housing is a critical need for the more than 8,500 patient families seeking treatments at St. Jude each year. This need is why Domino’s pledged a historic US$100 million to help build The Domino’s Village, St. Jude’s latest housing facility. The Domino’s Village is set to open in 2023 and will be a home away from home for patient families, offering a peaceful respite with living, dining and play spaces for residents to enjoy. All funds raised at Domino’s this year will count toward that goal.
At this exclusive event on April 13, 2022 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing, and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision-makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Zaxby’s
American chain of fast-casual restaurants Zaxby’s has named independent agency Empower media agency AOR. As Media AOR, Empower will lead local and national data-driven planning and buying, as well as drive effective utilization of first-party data. Based in Athens, Georgia, Zaxby’s will be close to Empower’s new Atlanta office in West Midtown. Founded in 1990, Zaxby’s is committed to serving delicious chicken fingers, wings, sandwiches, and salads in a fun, offbeat atmosphere where customers are considered friends. Zaxby’s has grown to more than 900 locations in 18 states and is headquartered in Athens, Georgia.
Kia
Kia has kicked off its global brand campaign for the FIFA World Cup 2022™ by launching several marketing activities associated with the tournament which runs from November 20th to December 18th. In alignment with Kia’s key brand message for this year’s World Cup, ‘Inspiration. It’s in all of us,’ Kia will feature a range of initiatives showcasing the brand’s dedication to the sport and its contribution to unite people from all over the world in their belief that their team has a chance of reaching the very top. Every four years, humanity learns that football is not just a sport, it’s a movement. Every shot, every tackle, and every second gives people the belief that they are all capable of great things. To that end, Kia will unveil a campaign hero film featuring daily lives of people who are inspired by the moment of the World Cup on TV and social medial channels including YouTube and Instagram. Plus, the brand will begin a social media campaign, #KiaInspireTogether, encouraging football fans to create own UGC (User Generated Content) showing their passion for their teams. The best UGCs will be used as highlight videos by Kia, and the videos will eventually be showcased through electronic boards at the stadiums. Rafael Nadal, Kia’s Global Brand Ambassador, along with other influencers will also upload videos cheering for their national teams to encourage more fans to take part in this campaign.
NHL
The NHL partnered with Highdive to launch a new ad campaign called “The Next Golden Era is Now.” The first 30 second video spot premiered last week and starts with the question, “What proof do you need?” to know that this is a special era for the League. The video then cuts to highlights from some of today’s young NHL stars such as Connor McDavid, Auston Matthews, Cale Makar and Trevor Zegras blowing fan’s minds. “It’s a special time for hockey fans. The speed, skill and creativity of today’s game has never been more entertaining to watch,” NHL senior vice president of marketing and consumer insights Casey Hall said. The campaign will run throughout the year during NHL game broadcasts on ESPN, ESPN+, TNT and NHL Network in the U.S. and on Sportsnet in Canada.
