Pepsico, Nike, Unilever…. and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Unilever

Unilever has reappointed Mindshare (WPP) to handle global media duties covering top markets including the U.S., and the UK.  The pitch comprises all integrated services and is Unilever’s first global media review in six years. Unilever confirmed that Mindshare remains its largest media partner, with a brief almost seven times larger than that of the next closest agency and representing almost 80% of the total Unilever media business. Mindshare also holds comms planning and search briefs. Unilever’s EVP, global media, Luis Di Como, said it is grateful to all the agencies who have worked collaboratively with the brand over the course of many years and is excited to be continuing its journey with agency partners, existing and new. WPP’s Mindshare retained Unilever’s U.S. media account but lost assignments in Canada and several European markets to Omnicom’s PHD and new Unilever roster entrant Havas in a global media review. Initiative retained the Latin American markets.
Mindshare recently launched its new market proposition, Good Growth, a belief that in the platform age of global digital platforms, consumers have more power than ever. Hence, brands must deliver value and also align to their values if they want to drive “Good Growth”. Meanwhile, Unilever’s Get On the Frontline strategy believes that business does not start at the top line or the bottom line, but on the front lines of society and that brands have a significant role to play in tackling many issues facing the planet and society.

  • PepsiCo 

PepsiCo

BODEN, a Hispanic-owned communications agency, secured PepsiCo as a client to spearhead creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses. BODEN is responsible for the program’s brand identity including its distinctive name (PepsiCo Juntos Crecemos), as well as the development of the platform’s public relations and social media strategy. PepsiCo Juntos Crecemos is a US US$50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías (meat markets), addressing foundational business challenges, and supporting business growth over the next five years. As part of the Juntos Crecemos platform, The PepsiCo Foundation launched the IMPACTO Hispanic Business Accelerator which will provide US$10 million in funding to help 500 Hispanic small food and beverage business owners in 13 cities across the U.S. grow their enterprises over the next five years. Juntos Crecemos is part of PepsiCo’s Racial Equality Journey Hispanic Initiative, a US$172 million set of commitments launched in October of last year to uplift Hispanic communities and businesses and increase Hispanic representation within PepsiCo. Esperanza Teasdale, VP & General Manager at PepsiCo’s Hispanic Business Unit, told Portada, that her Hispanic business unit “independently determines strategy, commercial tactics and, most importantly has a dedicated advertising and marketing budget.”

  • Nike 

How can young soccer players stand out when competing in the world’s most popular sport? According to Nike Soccer Camps, it starts with a unique blend of serious fun and expert instruction.That’s why they’ve partnered with some of the top facilities and coaches in the country to shape their fall and winter camps. These high-demand sessions are first-come, first-served, so if players want to secure their spots, they should sign up fast at one of the locations below.

  • Nike Soccer Camps and Player One have come together to shape a unique, player-centric approach to training – while still providing a fun experience in Saratoga. 
  • .The Prospect Soccer Academy is an elite, independent coaching academy based in Southern California. They’re dedicated to developing the next generation of talent by recruiting players of all ages with a desire to improve their game at any level..Learn more about Nike Soccer Camp at Prospect Soccer Academy. 
  • Camp Director Mike Brizendine made a name for himself by rebuilding the Virginia Tech men’s soccer team and leading two of their players to be drafted in the top-30 of the MLS SuperDraft. Now he and his expert staff are excited to help young players master proper fundamentals, techniques and knowledge of the game at this premiere camp in Virginia Beach.
  • Fredericksburg Field House is another Virginia camp led by Mike Brizendine and his team, this location is designed for players of all abilities and will help them learn through a mix of drills, games and competitive play while providing the perfect blend of instruction and fun.
  • Liverpool FC International Academy – New Jersey: Players who want to learn and play “The Liverpool Way” should check out this elite camp in Delanco, New Jersey.Players can choose between November and December sessions, which both feature the same world-renowned training experience.
  • Liverpool FC International Academy – Space Coast Sports Complex: this camp takes place at the Space Coast Sports Complex in Cocoa, Florida.
  • Sierra Canyon School: Director Chris Bonawandt wants to ensure every camper walks away from this program a better player than before.

US Sports Camps, the licensed operator of NIKE Sports Camps,  is the world’s largest sports camp company with over 1,000 camps in 16 different sports serving more than 100,000 campers in 2019. 

  • Crediverso 

Crediverso, the Hispanic-owned personal finance products company, has launched a first-of-its-kind bilingual platform and a financial products marketplace tool to serve the 62M+ Hispanic consumers in the U.S., who are 2-3x more likely to be underbanked than the rest of the population.The free and all-inclusive bilingual digital platform is 100% designed for and fully dedicated to the Hispanic community. It provides consumer access to fresh, relevant, and unbiased content, including comparison tools, a free credit check, and marketplaces to choose the best credit card, insurance and loan options, and the cheapest and safest way to send money internationally. Crediverso also offers a live forum moderated by Spanish-speaking expert advisors, including personal finance experts and celebrities.Crediverso is powered by a community of users as well as expert commentary. Users can interact with influencers and celebrities from the Hispanic community and see relevant Spanish-language news. Crediverso aims to provide the tools to empower consumers by expanding benefits to make financial health and economic prosperity available to all of the Hispanic community. Even though Hispanics make up nearly 20% of the country’s population, banks typically spend less than 4% of their marketing budget on them.

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • Cardenas Markets

Same-day delivery service, Shipt and popular west coast grocery chain,Cardenas Markets, announced a new partnership bringing same-day delivery of Cardenas Markets fresh and authentic products to more customers just ahead of Hispanic Heritage Month. Customers on the Shipt marketplace can now enjoy added convenience with home delivery of their favorite crisp produce, herbs, and ingredients from Cardenas Markets – hand picked and delivered in as soon as one hour. To celebrate the launch, Cardenas Markets is revealing a snapshot of their most purchased items that are now available on the Shipt Marketplace.  From freshly baked bolillos and tortillas made daily from scratch to delicious pastries, perfectly ripe produce, and fresh meat, customers will have everything they need at their fingertips. Shipt is adding to the celebration by offering customers the opportunity to receive a US$10 credit with their first Cardenas Markets purchase of US$50 or more on the Shipt Marketplace (promotional offer valid through 9/14). New customers can sign up and learn about availability in their area by visiting shipt.com/cardenasmarkets or by downloading the Shipt app.To build an order, customers can select Cardenas Markets, browse categories, and search for their favorite products and ingredients to build an order. Customers can rely on their personal shopper to browse Cardenas Markets’ aisles selecting the best cuts of specialty seasoned seafood, chicken, beef, or pork and the ripest seasonal fruits and vegetables from the USA and Latin America. After stocking their cart with their favorite items, they will schedule their delivery and place the order. Once placed, a Shipt Shopper responsible for accurate and complete order delivery will carefully select each item and deliver them directly to their door.

  • Sephora 

Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry, including the array of products, available for all beauty consumers. The campaign follows the launch earlier this month of a short statement film called “Black Beauty is Beauty” and highlights Black-owned brands and founders, including PATTERN by Tracee Ellis Ross, Briogeo, adwoa beauty, BREAD BEAUTY SUPPLY, Fenty Beauty, Forvr Mood, PAT McGRATH LABS, LYS Beauty, Danessa Myricks Beauty and Fashion Fair.In addition to the campaign, Sephora also unveiled the following initiatives to support its ongoing DE&I commitments:

      • Sephora Favorites Kit: Sephora will launch a first-ever Sephora Black-Owned Brands Favorites Kit, with proceeds going to the 15 Percent Pledge. Participating brands include, adwoa beauty, BREAD BEAUTY SUPPLY, Briogeo, Fenty Beauty, Fenty Skin, PAT McGRATH LABS and Shani Darden Skin Care.
      • Sephora Accelerate 2022: applications are open for Sephora Accelerate 2022. This program creates a foundation, network, and ecosystem for brands to launch and thrive, and will continue to focus on BIPOC-founded and owned brands as part of Sephora’s commitment to increasing BIPOC representation in its assortment. 
      • Black Beauty is Beauty Statement Film: Sephora recently produced the “Black Beauty is Beauty” statement short film to shine a light on the underrecognized contributions of Black influence on the beauty industry. 
      • Sephora Color IQ: Sephora announced it will unveil its new Sephora Color iQ foundation matching service instore, which will feature new AI technology, to provide a best-in-class experience for all clients to find their best foundation match.

Sephora’s equity journey is rooted in sustained seismic change through its comprehensive plan named the Sephora D&I Heart Journey, the retailer has committed to tackling bias and promoting equality across all aspects of their organization. Sephora will continue this progress across all facets of their business, with a growing, diverse assortment of brands and a more inclusive and equitable shopping experience for all. 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

 

 

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Portada Staff

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