Pepsi®, Avocados From Mexico, Tru Alchemy, EmblemHealth, Coppertone, Target, CÎROC, Trinity Health, Verizon Media, Noodles & Co., Gentleman Jack… and more brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

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  • Pepsi®

pepsiPepsi is excited to announce the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavored cola in five years. Beginning Monday, March 22, Pepsi Mango will be available nationwide for all to enjoy this surprising mix of cola and tropical fruit flavor. To support the launch, Pepsi created a new national TV commercial which will also run digitally. Set to the uplifting top 40 hit “Take You Dancing” by award-winning superstar Jason Derulo, the spot shows a mango pop out of a fruit bowl and roll over to its perfect match – a can of Pepsi – to create the exciting new flavor, Pepsi Mango. in early April, Pepsi is turning its advertising inventory on select social media platforms into real dating advertorials for a handful of interesting, young singles. The series, partly inspired by the video dating fad of the 80’s, will introduce the singles to the world with fun personality introductions and contact information so other singles at home can shoot their shot. Pepsi, together with longtime partners at ViacomCBS and its in-house branded content studio, Velocity, will unveil a fully integrated perfect match themed series starring some of the most adored dating reality show stars. Fans should stay tuned for more details in the coming weeks. Beginning Monday, March 22, Pepsi Mango will be widely available at grocery stores, mass retailers and convenience stores nationwide in Regular and Zero Sugar varieties, in 12oz 12 packs and 20oz bottles.

  • Avocados From Mexico

afmAvocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S., announced the launch of Avocado Nation Studios, the latest digital innovation from AFM which employs data intelligence to offer predictions, recommendations and personalized content tailored to each viewer. Featuring exclusive videos created by a network of content creators, the platform provides fresh and fun ways to engage with the brand.Thalia Sodi, the global superstar singer, songwriter, author and entrepreneur will partner with AFM once again for a brand-new campaign titled, “Salud, Ejercicio y Grasas Buenas” con Thalia, meaning “Health, Fitness & Good Fats” with Thalia. Thalia’s Spanish channel will be centered around health, wellness and ways to incorporate the heart-healthy fruit into diet and exercise routines. Thalia’s Avocado Nation Studios content series is an extension of a partnership forged last year with her brand, “Cooking Healthy with Thalia,” a consumer program that promoted thThalia leads a roster of top content creators that have partnered with Avocados From Mexico to develop various videos that both entertain and educate audiences about avocados. Deborah Berebichez, the first Mexican woman to graduate from Stanford University with a PhD in Physics and a data scientist, TV host, educator and entrepreneur, explores the science of avocados. Instagram darlings Mila and Emma Stauffer have a channel detailing their adorable adventures with AFM, while Ally Brooke of the girl group Fifth Harmony takes viewers along with her for a virtual tour across the U.S.e positive impact avocados have as part of a healthy diet. Avocado fans can explore a host of content creators and more by visiting https://www.theavocadonation.com/.

 

  • Tru Alchemy

truScale Media has just unveiled Tru Alchemy, an innovative selfcare brand with a powerful lineup of scientifically-formulated and nourishing skincare products. Tru Alchemy is Scale’s sixth CPG brand to launch in the wellness and beauty space, expanding the tech-driven DTC company’s mission to create healthier and happier lives through the seamless integration of science, technology, nature and health education.Tru Alchemy’s product family transcends conventional skincare by using clean, gentle and wholesome formulas with intentional ingredients and immersive applications to deliver instant gratification and lasting results. The five selfcare products embrace Scale’s holistic approach to innovation at the intersection of beauty, nature, science and consumer experience:GLOW SERUM, QUENCH CRÈME, CELESTIAL CLEANSER, EYE ELIXIR, SPOT CHECK. The Tru Alchemy products are available to order at TruAlchemySkin.com.

  • EmblemHealth

EmblemHealth, one of the United States’ largest nonprofit health plans with 3.1 million members, has named WPP’s VMLY&R as agency of record across the entire family of companies, following a review.  VMLY&R will be responsible for brand communications, marketing strategy, creative assignments and media planning for all of EmblemHealth’s companies, which include New York medical group practice AdvantageCare Physicians, and Connecticut-based health insurer ConnectiCare. The agency will partner with EmblemHealth on creative campaigns and integrated marketing initiatives across all of its properties. VMLY&R will be responsible for brand communications, marketing strategy, creative assignments and media planning for all of EmblemHealth’s companies, which include New York medical group practice AdvantageCare Physicians, and Connecticut-based health insurer ConnectiCare. The agency will partner with EmblemHealth on creative campaigns and integrated marketing initiatives across all of its properties.
  • Coppertone 

CoppertoneCoppertone, the top brand in the sun protection & sun care industry, is changing creative agency partners, nearly two years after getting a new parent company. Following Nivea-maker Beiserdorf’s acquisition of Coppertone from Bayer in 2019 for US$550 million, Coppertone has named IPG agency Huge as its creative agency of record. Huge will be responsible for integrated marketing, including brand creative, retail support and activation. Wunderman Thompson previously handled the business.

 

 

 

  • Target 

Mondo LlamaTarget  has launched the Mondo Llama arts and crafts brand.The Minneapolis-based retailer’s new store-owned arts and crafts brand, Mondo Llama, is now available online at Target.com, the chain’s mobile app and will roll out to stores nationwide by March 28, company officials shared exclusively with USA TODAY. Items range from paints, crayons and canvases to project boxes, craft supplies and drawing kits. Prices start at US$1.75, and most items cost less than US$25.Target began developing its first crafting brand in more than a decade before the coronavirus pandemic as arts and crafts have grown in popularity in recent years, Julie Guggemos, the company’s senior vice president and chief design officer, told USA TODAY. More products will be added to Mondo Llama in the future.

 

Marketing ConferencesAt this exclusive virtual event on March 24, 2021, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

  • CÎROC

CÎROC together with Sean “Diddy” Combs are bringing an early taste of summer with the arrival of their newest seasonal flavor CÎROC Summer Citrus. With warmer weather, longer days and the yearning to celebrate with friends and family, this limited time offering comes just in time for people to raise a glass to the season with delicious golden hour cocktails. CÎROC Summer Citrus will be making a splash all summer long! As a brand rooted in inspiring celebrations within the community and culture, this is just the beginning of what’s to come this summer. Just like other seasonal offerings, CÎROC Summer Citrus is only available for a limited time, while supplies last. Fans of CÎROC (21 and over) can find the new flavor nationwide (wherever spirits-based beverages are sold) with a suggested retail price of US$33.99. CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO – the world’s largest spirits and beer company – made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC.

  • Trinity Health

Trinity HealthTrinity Health, one of the nation’s largest multi-institutional Catholic healthcare delivery systems, launched It Starts Here, a COVID-19 vaccine education initiative focused on communities of color.The US$1.6M radio and social media influencer campaign features Black and Brown influencers with large followings in 14 underserved communities across the country to educate, raises awareness, and promotes the availability of the vaccine. According to the Center for Disease Control and Prevention (CDC), COVID-19 related deaths are highest among those in the Hispanic or Latino and Black communities in the United States. Recognizing a long history of mistrust in the health community from those of diverse racial and ethnic backgrounds, this campaign centers around an intentional, targeted approach to address vaccine hesitancy.It Starts Here is the latest initiative in a set of multi-faceted efforts from Trinity Health to reduce vaccine hesitancy including social media campaigns, colleague/community surveys and virtual town halls.Trinity Health serves diverse communities that include more than 30 million people across 22 states. Trinity Health includes 92 hospitals, as well as 113 continuing care locations. Based in Livonia, Michigan, and with annual operating revenues of US$18.8 billion, the organization returns US$1.3 billion to its communities annually in the form of charity care and other community benefit programs. 

  • Verizon Media 

Epsilon® and Verizon MediaEpsilon®  and Verizon Media  are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID. The new integration enables Publicis Groupe and Epsilon clients to build persistent custom audiences in Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, and access and activate those audiences through Verizon Media’s DSP. The stability and accuracy of CORE ID, when mapped to similarly deterministic IDs like Verizon Media’s ConnectID, will drive increased reach and improved performance and consumer experiences across all channels.Epsilon’s CORE ID is anchored in deterministic and transactional data, not cookies or mobile ad identifiers. It has been validated to have 96% accuracy as well as industry leading match and reach rates. Built in 2012 using open web standards and with Privacy by Design & Default, the persistency of CORE ID allows Epsilon to maintain consumer choice over time while identifying and serving 98% of brands’ ads to individuals, not orphaned cookies or device IDs.The expanded partnership follows several identity-related announcements made by both companies in December 2020, including Epsilon’s work with Prebid and the launch of the Verizon Media ConnectID.

  • Noodles & Company 

NoodlesNoodles & Company, known for serving classic noodle, Zoodle, and Cauliflower Noodle dishes from around the world, announced that it has taken the CEO Action for Diversity & Inclusion pledge, to advance a more inclusive and diverse Company culture.Noodles and Company’s CEO Dave Boennighausen joins the CEOs of nearly 2,000 leading companies and business organizations from around the country in taking the CEO Action pledge. CEOs who sign the pledge commit to elevate and support a more inclusive workplace by cultivating environments that support open dialogue on complex and difficult conversations; implementing and expanding unconscious bias education and training; sharing best-known diversity and inclusion programs; and engaging the board of directors in the development and evaluation of inclusion and diversity strategies. As Noodles works to further its commitment to people, food, and community, the Company will tie the progress made in these important areas to its executive annual incentive plan. Since 1995, Noodles & Company has been serving noodles your way, with noodles and flavors that you know and love as well as new ones you’re about to discover. From indulgent Wisconsin Mac & Cheese to better-for-you Zoodles and Other Noodles, the company serves a world of flavor in every bowl. Made up of more than 450 restaurants and thousands of passionate team members, Noodles was named one of the Best Places to Work by the Denver Business Journal for its unique culture built on the value of “Loving Life” which begins by nourishing and inspiring every team member and guest who walks through the door. 

 

  • Gentleman Jack

Gentleman JackJack Daniel’s  Gentleman Jack, an exceptionally smooth double charcoal mellowed Tennessee whiskey created by women and men who are experts at their craft, has partnered with Jessica Williamson (aka “The Whiskey Chick”), actress Maria Canals-Barrera and Shelly Bell for a campaign launching today entitled, “We Share One Spirit.”Filmed remotely, the diverse influential women from different industries in Florida share their stories, their drive to success, and raise a glass to the unsung women frontline essential workers. Their inspirational, moving videos will release one by one this week and run throughJD Women’s History Month, which coincides with the one-year anniversary of the COVID-19 pandemic.With the World Economic Forum reporting last month that women comprise 70 percent of frontline workers, now is a poignant time to look back at female essential workers who have been working tirelessly to keep their communities safe. In the concept of sharing “One Spirit” during Women’s History Month, Gentleman Jack and its partners are calling attention to the contributions and importance of these women.”We Share One Spirit” will be presented on Jack Daniel’s YouTube channel and on social media with the hashtag, #GJOneSpirit. In addition to this content launch, Canals-Barerra, The Whiskey Chick and Bell will share their stories on their social channels. All content will also live on the brand’s “One Spirit” platform microsite. More information about Gentleman Jack’s “One Spirit” program for Women’s History Month can be found at GJOneSpirit.com

 

Portada Live

At this exclusive virtual event on March 24, 2021, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

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