McDonald’s, Acura, Insurance Navy… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
McDonald’s
Pod Digital Media, the first multicultural podcast agency network, announced an advertising partnership with McDonald’s. The dynamic new deal launched with custom segments and content featuring McDonald’s offerings in addition to specialized ads targeting diverse young audiences. As the leader in multicultural podcasting, Pod Digital Media will help McDonald’s connect with Gen Z listeners and their core 35-49 audience in meaningful ways across the network. Pod Digital Media will support McDonald’s by creating custom content, placing pre-roll, and mid-roll advertisements across the network’s African-American, Asian-American & Pacific Islander, Hispanic, Gen Z, and Esports properties.The multicultural audience and consumer sector has the largest buying power, according to The Nielsen Company estimated at US$3.4 trillion, and Pod Digital Media reaches this audience effectively and authentically. PDM’s growing network of shows include “Behind the Mask” starring NFL legend Takeo Spikes, “C’mon Son” hosted by rapper and hip-hop personality Ed Lover, and “Black Girl Podcast.”This announcement follows the launch of the Pod Digital Media app which saw a thirty-percent increase in downloads last summer. Pod Digital Media app users can browse hundreds of shows across the platform hosted by Black, Latino, Asian, and other podcasters of color in more than a dozen categories including sports, health & wellness, news, and more. The PDM app officially launched in the spring of 2021 to further the company’s mission to promote and drive revenue for multicultural podcasts and connect them to blue-chip advertisers and more listeners.
Acura
Acura is taking viewers along on Chiaki’s Journey, the brand’s first-ever anime series. The new Acura anime series will debut during the 2022 Sundance Film Festival as Acura returns for a 12th consecutive year as a Presenting Sponsor and Official Vehicle. Fans can watch all four :60 episodes and learn more about Chiaki’s Journey and Acura’s Type S vehicle lineup at acura.com/type-s. The full Acura Chiaki’s Journey series is also on YouTube, featuring four episodes: Episode 1, Episode 2, Episode 3 and Episode 4(video below).Chiaki’s Journey, developed with agency partner Mullen Lowe Los Angeles, features four 60-second episodes that viewers can watch on acura.com/type-s and throughout Acura activations surrounding the 2022 Sundance Film Festival. The series is also being featured on various digital platforms including CrunchyRoll, Jalopnik, Gizmodo, IMDb, The Takeout, AV Club, YouTube and Kotaku.Additionally, the campaign is being amplified across Acura social channels, such as TikTok, Snapchat, Reddit and Twitter, and will debut on 250 cinema screens and high-profile out of home placements in major markets across the U.S., including New York and Los Angeles. The campaign will also feature Spanish-language voiceover adaptations of each volume, to reach the Hispanic audience.
https://youtu.be/GaIKh3oj3OE
Insurance Navy
Insurance Navy launched its Spanish-translated website. The site features a quote calculator, specialized coverage pages, location listings, and all the features of the original site. Spanish-speaking policyholders can also use the site to make payments, file claims, and handle renewals.Insurance Navy has been providing low-cost insurance all over the Chicagoland area for over a decade and has become the fastest-growing insurance agency in Illinois. They opened a new location in Berwyn. Insurance Navy’s bilingual agents have been at the forefront of helping Hispanic communities find affordable basic and SR22 coverage.As previously mentioned, current policyholders will have 24-hour access to their auto, renters, motorcycle, or homeowners policy and premium payments. Interested visitors to the site can view their wide range of products beyond car insurance, like life, boat, Mexico travel. They can also stay informed with the Insurance Navy blog. Users can visit the Insurance Navy Spanish Language website at https://www.insurancenavy.com/es/
Dinerazo
Dinerazo, a financial services and educational platform for the Hispanic community in the United States and Latin America, announced the launch of its Investment Robo Advisor – a fully automated service where the Hispanic community can passively invest in the U.S. stock market in their own language starting with as little as US$100 – and begin creating their own stock portfolio. Simply put, for Hispanics, investing in the stock market is oftentimes inaccessible, whether due to minimum net worth requirements, lack of financial education or language barriers. Dinerazo aims to increase the Hispanic community’s participation in the stock market, and the financial world in general with a simple concept- Education and Implementation. Traditionally in Latin America, investing in the stock market is seen as something only available to millionaires. Dinerazo is changing this taboo by helping our community invest with a small amount of money, in investments suitable for their risk tolerance and with a long-term outlook.Dinerazo was created by Hispanics for Hispanics. While the automated investment advisor is the first of Dinerazo’s products, be on the lookout for new products and services that we will be releasing in 2022 that will help the Hispanic community create wealth, save for retirement, understand their credit and more.
LinkedIn
LinkedIn has named San Francisco-based digital agency Traction for in-house marketing teams, to support its LinkedIn Marketing Solutions (LMS) operation, Mediapost reports. The award continues a win streak for the agency-turned-consultant — it won assignments from eight new brands in 2021. The shop shifted into consultancy mode in 2019.
Movistar
Telecommunications company Movistar has named Wunderman Thompson (WT) Spain as its strategic and creative agency and Accenture Interactive as its digital marketing agency as the client overhauls its agency roster in advance of forthcoming strategic plans. The contract will officially begin at the beginning of February.
