Maaco, Best Buy, Clinique, Foot Locker, Edible, Concacaf, Bed Bath & Beyond … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Maaco

MaacoPaint and auto body shop Maaco announced the launch of its national integrated advertising campaign, ‘The Upside of Uh-Ohs.’ The campaign kicks off with a musically driven TV spot, directed by Grammy award-winner Joseph Kahn, that refreshes the iconic brand tagline, ‘Uh-Oh, Better Get Maaco’. The creative campaign is rooted in the brand’s almost 50-year reputation as the one to call whenever it’s time for a fresh paint job or when life inevitably brings its dents, dings, and scratches. “Maaco owners across North America have driven the brand’s reliable reputation because of their ability to relieve the inevitable stress that comes from automotive damage,” said Hannah Whitesides, vice president of marketing, Maaco.  Developed with Mythic, a full-service agency in Charlotte, NC, the campaign uses storytelling, an original song, and everyday “Uh-Oh” moments to remind consumers that thanks to Maaco, they can keep living on the upside no matter what life throws at them and their vehicles. The client-agency relationship includes strategy, creative and production. The TV commercial will run in 30- and 15-second formats on national and cable networks, with a long-form version on digital and social channels. The campaign will also incorporate national radio, print, social media, and digital advertising. The 2021 Maaco national advertising campaign elements are available on the Maaco YouTube channel. Mythic collaborated production company Supply & Demand, DuoTone Audio Group, and ODD for post-production to bring the vision and contagious feel to life.

  • Edible

EdibleEdible appointed Tombras as creative and  media agency of record. Edible, previously Edible Preparations, chose Tombras following a comprehensive review. According to Kantar Edible had an overall media spend of US $13 million in 2020.  Earlier this year Knoxville-based Tombras won the U.S. media account for Re/Max.
  • Clinique

Melissa BarreraPrestige beauty brand Clinique looks to the future with a new Global Brand Ambassador, Melissa Barrera – the talented Mexican actress and singer and star of the upcoming film ‘In the Heights’. She is the first Global Ambassador from the Americas, and a proud Latina.  “As we look to the future, and the world begins to reopen, we are filled with a renewed feeling of positivity. Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy, and point of view to life and celebrate her heritage that is such an important part of her identity,” states Michelle Freyre, Clinique Global General Manager. Melissa Barrera adds, “I am thrilled to be a new Global Ambassador for Clinique – an iconic brand the women in my family have loved for generations. As a skincare lover, I’m enjoying discovering the Clinique of today, especially because their products are all good for skin…even the makeup! But Clinique is more than just beauty products – I am proud to be a part of a brand that is led primarily by women. I am also deeply honored to be the first Latina representing the brand globally. Our culture is so multidimensional that one face could never be representative of the entire breadth of Latina beauty, but I’m thrilled to add my voice to this conversation – in both Spanish and English!” Barrera joins Emilia Clarke in this new role, and both women reflect the values of Clinique – as talented, bright, humanitarian women with bold, brave voices. Clinique will debut new creative featuring Melissa Barrera starting in Fall 2021.

  • Bed, Bath & Beyond

Bed Bath & BeyondBed Bath & Beyond announced that it will launch three new owned brands by mid-July. These include a new kitchen and dining collection, a line of storage and organization items, and what it describes as a “youthful, eclectic collection of stylish and free-spirited pieces for the home.” With these brand launches, Bed Bath & Beyond will have added six new private brands in the span of five months: one month ahead of schedule. Importantly, the accelerated timing means that all six new private brands will be available ahead of the key back-to-school/back-to-college shopping season.

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • Golden Road Brewing

Golden Road BrewingGolden Road Brewing launched a parody tourism campaign in partnership with award-winning actress D’arcy Carden and a troupe of comedians from Upright Citizens Brigade (UCB). The campaign invites consumers to visit a fictional place and state-of-mind: Mango County. Inspired by the brewery’s  Mango Cart Wheat Ale and all it represents, Mango County is a little bit SoCal cool, a little bit kickback culture, and a whole lot of funny vibes — all you need to do to get there is crack open a Mango Cart. Fans will be introduced to Mango County through a five-part comedic video series.Playing off classic tourism tropes, the series will celebrate Mango County as a fictional place that captures all the good feels associated with a summer vacation. Starring as Mango County’s resident travel agent, D’Arcy will appear alongside a cast of quirky characters played by UCB comedians, each bringing to life a different facet of tourism. Golden Road launches the campaign on the precipice of return to normalcy, as more and more people are feeling hopeful towards travel for the first time in over a year after dealing with cancelled or postponed vacations throughout 2020.

  • Concacaf

ConcacafThe Confederation of North, Central America and Caribbean Association Football (Concacaf) introduced Experience60, a new interactive virtual experience for fans to learn about and celebrate Concacaf’s rich 60-year history, as well as generate excitement and engagement around their upcoming Concacaf Nations League and Gold Cup 2021 competitions. The online-only interactive hub is now live at https://concacaf60.com/. Concacaf partnered with sports marketing agency rEvolution, working closely with the Concacaf team, rEvolution was responsible for activating each component of the campaign, including strategy, communications, player and influencer partnerships and experiential activation. To help promote and engage with Experience60, Concacaf has partnered with leading names in both soccer and culture, including Concacaf legends, as well as continued media support from Fox Sports, Univision, The Guardian and Remezcla. “Concacaf is committed to providing our fans with more innovative ways to engage with the sport they love,” said Heidi Pellerano, Chief Commercial Officer. “The 60th Anniversary of our Confederation is a major milestone for all of Concacaf and our partners. We’re thrilled to leverage this milestone to launch Experience60 and give our passionate fans around the world the opportunity to immerse themselves in the past, present and future of our Confederation.” Upon entering the new site, fans can engage with multiple interactive components that will be consistently updated throughout the summer, including exclusive content, games, challenges and even prizing opportunities. 

  • Best Buy

Best BuyBest Buy announced it will be selling a new phone for the elderly community, with Lively Smart touted as being a simple-to-use smartphone packed with health and safety features. The phone costs US $ 150 and  sports a 6.2-inch screen, a long-lasting batter, large text and a single list of features like video chat, camera and GPS. Lively Smart helps “meet the needs of our customers and help them live independently at home,” said David Inns, Best Buy Health’s president of active aging. You’ll also need to pay for your mobile usage, with unlimited talk, text and data costing $40 a month, although unlimited texts are free with the two top health and safety packages. Without any health and safety package, unlimited talk, text and data costs $60 a month. Mobile usage can alternatively be added incrementally in multiple options across talk, text and data, depending on your usage. Lively taps into the Verizon network.

 

  • Foot Locker

Foot LockerSports and footwear retailer Foot Locker is set to launch a basketball-inspired collection that’s the first from the new creative director of the company’s women’s business, L.A. streetwear designer Melody Ehsani. The collection will be available starting June 10, and features apparel and accessories priced from US $10 to US $80. All pieces will be available in sizes XS to 2X online and in-store at Foot Locker locations across the United States and Canada. Outside of the shapewear, 70 percent of the capsule is unisex/neutral, the company said. Footlocker In connection with the launch, the company will solicit consumer feedback to determine where Melody Ehsani x Foot Locker pop-up shops previewing the collection a week in advance should be located, and a “No More Next, We are Here,” virtual festival will be held June 5 featuring a Q&A session with Ehsani.

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

 

 

Avatar
Author

Portada Staff

Comments are closed.