HBO Max, Rowdy Energy, Enterprise Holdings, Nutrabolt, Spectrum, Constellation Brands, Stellantis,7-Eleven, Fortú … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
HBO Max
Media and marketing services company ENGINE has been named the social agency of record for WarnerMedia’s nearly year-old streaming service, HBO Max. ENGINE has supported HBO brand and social activities for 3+ years. The success of the existing collaboration has led to ENGINE being named Social AOR on HBO Max – and have officially assumed responsibilities starting on April 1st. “Our ongoing success with HBO is a tribute to the collective talent and passion on both sides of the partnership. We’re excited to help create a social presence for HBO Max that lives up to the high quality standards of their programming,” says Matt Steinwald, SVP executive creative director, ENGINE. “ENGINE has been our social brand agency of record at HBO for over three years and their proven track record gives me great confidence in the high caliber of work they will bring to our HBO Max social handles,” said Jason Mulderig, SVP brand marketing, HBO Max. “We look forward to continue growing this partnership and raising the bar for engaging high-quality social content.”
Rowdy Energy
Energy drink, Rowdy Energy from NASCAR Driver, Kyle Busch, and entrepreneur, Jeff Church, has been named the official energy drink of popular MLB team, 7x AL West champions, and 2x American League champions, the Texas Rangers. Each season fans look forward to new concessions and new partnerships and this year can expect to see Rowdy Energy throughout the ballpark at several retailers, within in-game promotions, on-site activations, and more.“Texas is an important market for us as a brand and this collaboration will further solidify our positioning and presence there,” said Hallie Lorber, Vice President of Marketing for Rowdy Energy. “Not to mention, we love the state and its people, which makes this partnership a dream come true.” “We’re thrilled to welcome Rowdy Energy as the Official Energy Drink of the Texas Rangers and give fans the chance to get their hands on an industry-leading, quality energy drink,” said Jim Cochrane, Senior Vice President of Partnerships for the Texas Rangers. “With the help of Rowdy Energy, fans can look forward to exciting in-park promotions, digital content and more.”
Enterprise Holdings
Ogilvy announced it has been selected by Enterprise Holdings to lead global brand strategy for the company as it looks to support customers and drive future growth in the evolving mobility market. Enterprise Holdings, Inc. owns and operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Enterprise also offers carsharing, truck rental, fleet management, retail car sales, vanpooling, exotics, as well as travel management and other transportation services aimed at making travel easier and more convenient for customers. Ogilvy is partnering with Enterprise Holdings to further strengthen its trusted brands as the company looks to continue to lead in the changing mobility landscape. This includes developing overall brand strategy, positioning, architecture, identity and design standards. “Mobility has grown just as we have and as we look ahead, it’s exploding with new possibilities. As we continue to build and invest for the future, we were looking for a strong partner to work alongside us to unlock new growth opportunities and help us deliver on our brand purpose,” said Randal Narike, Executive Vice President, Global Mobility and Customer Experience at Enterprise Holdings. “Their team brings a deep understanding of the mobility landscape and a data-driven approach to building brands that will bolster our efforts to be the leading mobility provider in the world.”
Nutrabolt
Nutrabolt, a global leader in sports nutrition and the maker of the nation’s fastest growing performance energy drink lineup, C4®Energy expands its C4® Smart Energy offerings with the debut of C4® Smart Energy Natural Zero. This release underscores the brand’s mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste. “We have been perfecting the C4® Smart Energy Natural Zero formula for nearly two years now in response to the growing demand from our C4® Energy family,” said Doss Cunningham, Chief Executive Officer of Nutrabolt. “Since the very beginning, over 18 years ago, we have never compromised, only using the best high-quality ingredients that are backed by science, and the creation of C4® Smart Energy Natural Zero is no exception.” C4® Smart Energy Natural Zero, available in 12 packs of 12 fl. oz cans for $27.99, joins C4® Energy’s current offerings of ready-to-drink energy beverages including C4® Energy, C4® Smart Energy, and C4® Ultimate. C4® Energy is available in all 50 states, internationally, and online at C4Energy.com.
At this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Spectrum
Spectrum Mobile™ will present a second exclusive virtual concert with global superstar Ozuna on Friday, May 7 at 8 p.m. ET, following the successful concert collaboration last fall. The show will feature Colombian reggaeton singer Manuel Turizo and DJ Alex Sensation, and is available to customers and non-customers of Spectrum services. The concert will premiere exclusively on Ozuna’s YouTube channel for 48 hours, and it will be available starting May 10, via Spectrum TV Free On Demand courtesy of Tarima TV – the first Spanish-language channel in the U.S. offering 24-hour Latino music concerts. “Our concert collaboration with Ozuna last year was a huge success with music fans, generating over 1.2 million video views across connected devices inside and out of the home,” said Marisol Martinez, Vice President of Multicultural Marketing for Charter Communications, which operates the Spectrum brand of internet, TV, voice and mobile solutions. The concert is part of a new marketing campaign for Spectrum Mobile that will encompass mass, digital and social media, including Spectrum Mobile retail stores in key Hispanic markets. To watch the latest television ads, including the new spots featuring Ozuna, visit the Spectrum Latino YouTube page.
Constellation Brands
Constellation Brands is undertaking Hispanic Consumer Deep Dives beyond the 5 top Hispanic markets. The company is pushing for a much wider market representation to obtain a more complete picture about the Hispanic population in the U.S.. Check out our interview with Amy D’Souza, Media Director, Constellation Brands and Rene Ramos, VP,Field Marketing, Lifestyle & Experiential Marketing, Constellation Brands.
Stellantis
Global ad agency Publicis Groupe, has won the global media account of Stellantis N.V., a multinational automotive manufacturer as its new global media agency following a competitive review. The account, with estimated ad spend of $2 billion is for media buying and planning for the multinational automotive manufacturer, formed earlier this year with merger between the Italian-American Fiat Chrysler Automobiles and the French PSA Group. The Groupe’s scope includes U.S., Canada and Europe and represents all brands under the Stellantis umbrella including Alfa Romeo, Fiat Professional, Maserati, Ram and Vauxhall, among others. Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP’s MediaCom was the incumbent for PSA Group, holding the account since 2017. This pitch was a battle between the two holding companies for what is now the fourth-largest auto maker.
7-Eleven
7-Eleven has launched a new brand campaign called “Take it to Eleven!” The new “Take it to Eleven,” tagline and campaign is born of the notion that 7-Eleven has always been a brand with customer-obsession at the core, going over the top to feed people’s joy and always meeting them where they are by offering small delights that are a bright spot in the day. The Dallas-based c-store behemoth, with nearly 12,000 stores in North America, has more than doubled its marketing investment in 2021, following a period where happiness among Americans reached a 50-year low, according to the University of Chicago. As the pandemic attracted customers to the convenience store category, 7-Eleven commissioned extensive research that revealed that consumers saw the brand as the “ingenious accomplice” amid the unpredictability of life. A new full-funnel integrated campaign, developed with the brand’s creative and media agency 360i, “Take it To Eleven,” embraces an attitude that makes a big deal out of even the smallest of things. It’s full of youthful energy and zeal — all against the backdrop of a 7-Eleven parking lot — a stage where everyone, every subculture, is welcome to be themselves. The campaign is directed by Harmony Korine — the creative force behind Kids, Spring Breakers and Gucci collaborations. The campaign launched on April 28 across television, online video/CTV, OOH, social, display, radio and digital audio.
Fortú
Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions. Fortú is building modern banking products with a Latino cultural context. In 2020, the company raised a $5 million seed round led by Valar Ventures. Valar is an investor in several globally prominent fintech companies including Wise, N26, Albo, Xero, and Petal.Fortú also announced Miami, FL as its corporate headquarters. “As the highest profile American city with a Latino majority and home to the most exciting emerging technology hub, Miami is clearly the best place to build a digital bank serving Latinos. We’re proud to call Miami home,” said fortú CEO, Charles Yim. “As fortú grows, we expect to create hundreds of new technology jobs in Miami over the next few years.” required by law.
At this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
