Bayer, AB-InBev, NCR Corporation, Laredo Taco… and More

Bayer, AB-Inbev, NCR Corporation, Laredo Taco, …. and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns. 


  • Bayer

Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.The agency network will contribute to driving Bayer’s modernised marketing strategy, with best-in-class data and content integration as a key driver for business growth. The agency will also support Bayer’s ongoing commitment to ‘Media For Good’, ensuring that both companies continue to develop their initiatives and leadership in I&D, sustainability and brand communications suitability.MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.MediaCom previously worked with Bayer across 65 markets, but this consolidation will add crucial markets such as Germany, China and Russia to its remit and ensure further synergies for both companies. Consolidating the global business for the first time will also deliver enhanced best practice sharing, simpler ways of working, as well as consistency of approach, improved data and reporting.Costin Mihaila, Global Client President at MediaCom and Team Bayer lead at WPP, will head up the account, with full handover in the markets new to the agency taking place as of January 1, 2022. The pitch process was managed by MediaSense.

  • Laredo Taco

Laredo Taco Company is launching a new six-part video series “Made Right Here Road Trip”, with host Mando Rayo from United Tacos of America on its website, and social media channels (Facebook, Instagram, Twitter, YouTube, and TikTok). To celebrate Hispanic Heritage Month, the new series trailer was released and the first episode featuring the birthplace of Laredo Taco Company will be released on October 5th, to celebrate National Taco Day. Taco Journalist, Author, and Texas Native, Rayo will take viewers on a Texas-sized taco-tour, taste-testing his way through his personal Laredo Taco Company® favorites in some of the most iconic cities across the Lone Star State. Rayo teams up with local city advocates and personalities to discuss the Hispanic culture influences and heritage, including local businesses, food, music, and art, while showcasing the rich history between Texas and Mexico. Laredo Taco Company is set to release a new episode every “Taco Tuesday” throughout the month of October and into November. Cities featured include Laredo, Corpus Christi, Houston, Brownsville, San Antonio, and Dallas.Laredo Taco Company will host a screening and viewing party of the “Made Right Here Road Trip” series throughout the month of October in select cities. The first scheduled outdoor event will be held in Laredo, Texas at Average Joes Bar from 7-9 p.m. on Tuesday, October 5th. Mando Rayo, and Laredoan Sammy “The House” Ramirez, on-air personality, will be onsite for a special meet and greet. Each event is FREE to the public. The events will offer FREE Laredo Taco Company tacos, FREE raffle tickets and door prizes.

  • NCR Corporation

NCR Corporation, a leading enterprise technology provider, announced that Northgate Gonzalez Market quickly and easily launched online ordering and curbside pickup capabilities with NCR’s eCommerce solution, NCR Freshop. NCR’s solution helps grocers implement their own ecommerce and delivery services without expensive third-party providers.This deployment, completed in just a few short weeks, builds on Northgate’s successful rollout of the next-generation POS solution, NCR Emerald which runs on the NCR Commerce Platform, across 100 percent of its lanes. The NCR Commerce Platform is the foundation to unify all technology needed to run the store and provides a means to introduce new capabilities and services faster and more efficiently.“Retailers today have to quickly upgrade their lanes to meet shoppers’ changing expectations,” said David Wilkinson, President and General Manager of NCR Retail. Founded in 1980, Northgate González Market is an authentic, family-owned and operated Hispanic supermarket chain with 42 stores in Orange, Los Angeles, Riverside and San Diego counties. Headquartered in Anaheim, Calif., it maintains its cultural heritage by offering its customers the best quality and freshest foods, and personalized service. Northgate Market’s commitment to its communities is furthered by the González Reynoso Family Foundation by providing scholarships and assisting families in need. 


Anheuser-Busch InBev has launched a global media agency review but has only invited incumbents Dentsu, Publicis Groupe and WPP, Adage reports. The world’s largest brewer spent an estimated US$4.7 billion on advertising in 2020, according to Ad Age Datacenter. It markets brands including Budweiser and Stella Artois globally, as well as Corona outside the U.S.The move comes seven months after AB InBev hired Publicis Groupe’s Epsilon as its data agency of record in the U.S. and a global data partner.

  • Miller Lite

For decades, football season has been synonymous with cracking open a cold beer with friends. Since last season looked different for fans nationwide, Miller Lite is introducing the Miller Timeless Collection, a set of six finely crafted rings that pay homage to the moment many of us have been dreaming about: getting the gameday crew back together again.The Miller Timeless Collection includes a one-of-a-kind set of six heartbreakingly beautiful rings for six one-of-a-kind friends. Each custom ring is carefully adorned with a variety of precious gems, all inlaid in 10K gold. A built-in sensor inside each ring detects when another collection ring is close by, and when all together, they unlock free Miller Lite for life* – allowing those who possess the rings to commit to their crew not simply for the season, but for eternity. To see the beautiful rings in action, check out the video here.For a chance to win this incredible collection, fans must follow Miller Lite on Instagram and post a photo of their gameday crew with the hashtags #MillerTimelessCollection and #Contest. The post must tag @Miller Lite and must include a caption sharing why the group deserves to win The Miller Timeless Collection and “beer for life”. More contest details can be found at Miller Timeless Collection is supported with a robust 360 marketing campaign that will be deployed across paid, owned and organic social media, social influencers and traditional earned media relations. Football legends and brothers, Kyle Long and Chris Long, have also teamed up with Miller Lite to show off this first-of-its-kind ring collection.

  • Cintron

Cintron World, a lifestyle beverage brand, is bringing a new energy and style to the Detroit sports scene. Cintron has a line of Sparkling Energy Beverages which is now the new Official Energy Drink of the Detroit Red Wings, and will be served exclusively at Little Caesars Arena for the upcoming season in Hockeytown. Cintron has also made a long-term investment with the Red Wings by having dasher board placement of its logo for all home games.Cintron World, while being a nation-wide emerging brand, has its home as a Detroit-based business with the head office in downtown Detroit.Cintron is set to take full advantage of the renewed growth and diversity in Detroit by providing premium beverages that taste great while also promoting wellness to fans of the Red Wings. Cintron’s Sparkling Energy Beverages debuting at Little Caesars Arena feature natural ingredients, vitamin B-complex, gluten-free, no preservatives, no aspartame, and no high fructose corn syrup. Indulging in Cintron’s Classic Sugar-Free, and Cranberry-flavored energy beverages will appeal to those aspiring to always look good, feel great and maintain a healthy lifestyle.Cintron World is a lifestyle beverage brand with a line of sparkling energy drinks, premium bottled waters and replenishing revitalizer shots. The Cintron World brand mission is to provide the multicultural citizen with premium beverages that revive, replenish, and hydrate throughout their daily lifestyle. 

  • All American Pet Company, Inc.

All American Pet Company, Inc., a Nevada holding corporation actively pursuing acquisitions is proud to report that it has completed its US $200 million acquisition of Kuora Industrial Interconnect (“Kuora”). This transaction now firmly positions AAPT as a player in the Asian service technology market. The transaction will be done through a Restricted Preferred Shares issuance.The Company also wishes to announce that it will be bringing in the Kuora management team into the fold. Established in 2018, Kuora is an online services e-technology platform that connects companies and individuals looking for industrial technical expertise. Kuora’s revenues stem from B2B, B2C and C2C transactions on its e-technology platform. Lastly, as part of its desire to increase its profile among investors and shareholders, the Company will be engaging a New York-based Media Marketing Firm as well as a Digital Investor Relations firm to help manage its online presence, social media outreach and investor awareness efforts.

  • Rocket Mortgage

Rocket Mortgage has extended its sponsorship of the Rocket Mortgage Classic through 2027, following a three-year stint as a PGA tour stop. Tournament officials say the tournament, played at the Detroit Golf Club, will continue to focus on its Changing the Course initiative, a program that aims to end the digital divide in Detroit by making data-driven investments into the city and philanthropic partners that assist in providing technology, internet access and digital literacy training to residents. Charitable proceeds raised from the 2020 Rocket Mortgage Classic totaled more than $2.7 million, surpassing the $1.2 million that was raised from the 2019 Rocket Mortgage Classic. More than $3.5 million of the proceeds were invested directly into Detroit and southeast Michigan-based organizations.