Bayer, Dick’s Sporting Goods, Cacique, Jacuzzi Group, Honda, Jeep, Wee, Pattern. … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Bayer

According to media reports, German multinational pharmaceutical and life sciences company, Bayer has called for a global media review. Estimates put the media duties for the pharma company at $800 million. Incumbent agencies handling the account are WPP and PHD. Pharma, wellness, and healthcare categories have seen an enormous traction during the first and second waves of the Covid-19 pandemic.

  • Dick’s Sporting Goods

DicksContinuing to bet on its experiential marketing strategy Dick’s Sporting Goods recently opened its  second Dick’s House of Sport store concept at West Town Mall in in Knoxville, Tennessee. This interactive shopping experience will serve as a research and development for emerging retail trends and will influence what happens inside more than 700 Dick’s Sporting Goods stores nationwide. The store includes 100,000 square feet of indoor shopping and activity space, along with a 24,000-square-foot outdoor field. Dick’s Sporting Goods hope this niche brand of stores will draw in consumers who want to test out athletic equipment before purchase and keep them in-store longer through fitness events and experiential programming. “Certainly you can research a bat, but there’s nothing that’s going to replace coming in and swinging it, and understanding your speed,” Toni Roeller, senior vice president of in-store environment and visual merchandising told Knox News. Dick’s is using the two House of Sport locations for R&D to see which of the experiences and services can be scaled back and added into its existing store fleet.  But it also sees the format as a viable concept going forward. A third House of Sport will open next spring. “We are evaluating the opportunities across key markets in the U.S. to help us understand the opportunity we have to expand this concept further,” Roeller said.
  • Cacique

Cacique
(PRNewsfoto/Cacique® Inc.)

Cacique, a privately-owned Hispanic foods company and maker of the #1 brand of authentic Mexican-style cheeses, cremas and chorizos in the U.S. – officially broke ground on an US $88 million dairy processing facility in Amarillo, Texas. The new 200,000 square-foot facility will help meet the growing demand for Cacique’s products nationwide. The company is planning to begin operation at the new facility in the fall of 2022 and expects to create approximately 200 new full-time jobs. The new facility, which is being constructed at 8647 S. Georgia St., will be equipped to handle dairy processing, including production of the company’s authentic Mexican-style cheeses, cremas and yogurts. In addition to expanding production capacity with the introduction of the new plant, Cacique intends to increase R&D to drive product innovation and to continue to sustainably enhance its national presence as part of the company’s long-term growth strategy.

  • Jacuzzi Group

Jacuzzi GroupIndependent brand shop McGarrah Jessee (McJ) has been named strategic partner for Jacuzzi Group. McJ will be charged with branding and creative expression services. Jacuzzi Group, the eponymous global manufacturer of premium spas, swim spas, whirlpool, soaking, bathtubs, showers, and related bathroom products, and owner of the famous, globally recognized Jacuzzi® trademark, represents decades of innovation, design, performance and ease of use. The Jacuzzi® Brand is trusted by millions of customers globally for promoting lifelong well-being through innovation. “After a thorough search for the right agency, we know McJ is the right partner for the job. The work they have done to grow brands with fandoms like Yeti YETI and Shiner aligns with our strategy to take the Jacuzzi® Brand to the next level,” said Anne-Marie Nealy, Sr. Director of Brand Marketing, Jacuzzi Group.

 

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • Honda

The virtual 2021 Honda Civic Tour will conclude with a unique collaboration between OVO Sound Recording artists and burgeoning pop duo, Majid Jordan, along with Grammy-winning R&B powerhouse and Civic Tour headliner, H.E.R., and the global debut of the all-new 2022 Civic Hatchback: http://honda.us/announcingcivictourremix. H.E.R.’s collaboration with Majid Jordan will bring fans into a first of its kind audio-visual mixed reality setting to experience the remixed sounds of H.E.R.’s recent jaw-dropping 20th Anniversary Civic Tour performance. The Civic Tour “Remix” performance will take place June 23 at 6 p.m. PDT on the Honda Stage YouTube Channel, and is free to fans everywhere and produced by Live Nationyoutube.com/HondaStage. Honda has had a long-standing commitment to music through the Honda Civic Tour, going strong for two decades. Honda’s music programming also includes partnerships with premier music festivals, including Austin City Limits and Governor’s Ball, and additional online music content, exclusive performances and interviews. Honda Civic Tour has provided these one-of-a-kind experiences to more than five million fans over the past 20 years. To continue the efforts on offering music content to fans, Honda works hand in hand with entertainment leaders including: Live Nation, Billboard, Universal Music Group and Vevo.

  • Wee

Weee!Freemont, Calif.-based Weee has hired Guillaume McIntyre as VP of marketing to accelerate customer adoption and engage Asian and Hispanic communities with personalization and social commerce features, the online ethnic grocer said in a release. Weee currently operates in Washington, D.C., and nine states: California, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas and Virginia. McIntyre was with Netflix from 2013 to 2015, and is credited with helping the company build presence in Latin America by driving digital marketing initiatives. He then joined Instacart, where he helped build out its acquisition marketing team and contributed to the company’s growth, and later co-founded direct-to-consumer startup Pique Tea. He is a graduate of the University of California at Berkeley’s Walter A. Haas School of Business. Weee was founded in 2015 and fulfills more than 7,000 orders a day, according to its website. 

  • Jeep

JeepVolta Industries, an industry leader in commerce-centric electric vehicle (EV) charging networks, is partnering with the Jeep® brand as it introduces the all-new Jeep Wrangler 4xe to consumers. “As the new Jeep Wrangler 4xe becomes firmly established in the marketplace, this unique network takeover with Volta Industries allows the brand to reach drivers at key moments in their daily commutes as they charge their vehicles,” said Marissa Hunter, vice president, marketing, North America Stellantis. “And as the first brand, automotive or otherwise, to implement Volta’s unique, dynamic weather-based technology, capturing the local outdoor conditions on 55-inch screens, it also creates an authentic connection to our drivers and the Jeep brand’s legendary status as the go-anywhere, do-anything vehicle for any lifestyle.” Volta’s unique charging stations, which feature large, eye-catching digital displays, provide an optimal content-viewing experience for drivers who plug-in their vehicles when and where they shop. To raise awareness around the Jeep Wrangler 4xe, Jeep brand campaign videos will be seen in select California markets on Volta’s charging stations throughout July 2021. The campaign will use Volta Charging’s dynamic weather-based ad capability to serve two different creative concepts from the Jeep brand. When it is sunny out, the advertisement will feature a Jeep Wrangler 4xe with the top down, going out and exploring, while the second ad emphasizes that even in the cloudiest weather, the Jeep Wrangler is still your go-to vehicle. Created by Huge Inc., the ads feature the taglines, “embracing nature has never felt more natural” for the sunny day version and “charge ahead and take on the elements” for the bad weather version.

 

  • Pattern

PatternPattern, a family of brands with the shared mission of enjoying daily life, announced that it has raised US $60 million of debt and equity capital. The capital will be used to accelerate the business to its next phase and acquire a select number of direct-to-consumer (DTC) businesses with healthy and sustainable margins, a loyal customer base, and a focus on home-centric goods that are thoughtfully-made and design-forward. The financing included participation from existing investors Kleiner Perkins, RRE Ventures and Primary Venture Partners, as well as participation from new investors Victory Park Capital, HOF Capital and RSE Ventures. Pattern also announced that its first acquisition is GIR (“Get It Right”), a kitchen accessories brand that launched in 2012 and has grown into a much-loved, profitable, multi-million-dollar business with a line of over fifty products changing the cooking world. As of today, GIR will join Pattern’s other brands, Open Spaces and Equal Parts, on newly relaunched PatternBrands.com, the company’s centralized, curated shopping destination that makes it easier for consumers to shop across a growing category of home goods products with a set of shared values.

Portada LiveAt this exclusive virtual event on September 22, 2021 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

Author

Portada Staff

Comments are closed.

Get our e-letters packed with news and intelligence!