What: Natalie Bursztyn, member of the Portada Brand Star Committee, will open a full day of thought-provoking conferences with a talk on DTC brands and e-commerce. To listen to her insights, get your tickets to Portada New York, Sept. 25.
Why it matters: Direct-to-consumer e-commerce is experiencing a meteoric rise. What does the rise of direct-to-consumer brands mean for marketing? Joe Favorito, part of the Portada editorial team, joins Natalie Bursztyn for a thrilling discussion on the matter.
Once upon a time, there were immense barriers to building a brand, and only the big players could dream of launching a company and gaining profit. Times have changed, and now supply chains are rentable, flexible and affordable. Because now the path to consumers is direct, those big companies that had been growing steadily decades ago are not growing anymore, and now anyone can launch a company and be almost sure that it can succeed as long as it answers a need.
According to information from the IAB, 94% of startup founders surveyed by VC firm First Round agreed that now is a good time to be starting a company, precisely because two-thirds of consumers expect direct contact from the brands. The so-called direct-to-consumer (DTC) brands mark an enormous shift in the way products are sold, and for this reason, established companies and industries are living through a disruption that needs to be addressed in order for brands to understand how to communicate with consumers in this new age.
Many of these brands, like Dollar Shave Club, acquired by Unilever in 2016, started online. Then, what is the role of DTC brands and e-commerce in the future? How are brick-and-mortar players supposed to face this change? Some, like Unilever, have decided to purchase the competitor, but big companies worldwide will need to rethink the ways to establish meaningful connections with consumers if they wish to continue growing.
Natalie Bursztyn will be the brilliant speaker covering this topic at Portada New York on September 25. Busztyn oversees global execution of Totto’s marketing strategy across all channels focusing on different market segments. Prior to receiving her MBA from NYU, Natalie directed the strategy, conceptualization and execution of Totto’s first Flagship Store in Bogota, Colombia, as well as worked in the development and implementation of the global brand guidelines. Totto has presence in 52 countries, 600 retail locations and sales of over 14 millions unit in 2014. With the help of Joe Favorito, a member of Portada’s Editorial Team and Chair of the Sports Marketing Board, Bursztyn will delve deep into the topic of DTC brands and e-commerce, and what this means for marketing in the immediate future. Don’t miss her insights, click on the banner below and join us at #PortadaNY now!