Portada: Why do you think you are qualified to talk about the Mexican market?
Jorge Laverde: I think I´m qualified to talk about the Mexican market, particularly because I´ve been directly involved not only with the Mexican market for more than 6 yrs, but also with the Mexican culture. During the past 2 ½ hrs I´ve been leading the Nokia marketing team for LTA North (including Mexico), and actively engaging with consumers, customers, agencies, and suppliers to better understand their habits, practices and needs. Some years ago, I led a marketing team for Procter & Gamble that was responsible for driving the feminine care business in Latin America with a strong focus in Mexico. In the personal side, I´ve been traveling extensively across Mexico with my family, to get more acquainted with the Mexican culture.
Portada: Tells us a bit about your personal/professional background?
Jorge Laverde: Originally from Colombia, married with 3 kids (11 yrs, 8 yrs, and 6 yrs), and leaving in Mexico for the past 2 ½ yrs. Has also lived in Caracas Venezuela during 7 ½ yrs (1996 – 2003), while he was working for Procter & Gamble. He is very active and passionate person. loves travelling, meeting new places and people, and specially trying typical food and new flavors. Hobbies are: Tennis, golf, skiing, and motorcycles.
Has more than 15 yrs of experience in Marketing, with a solid background in Finance. Has been working for Nokia during the past 5 yrs, leading the marketing team for LTA North (Mexico, Colombia, Venezuela, Ecuador, and Caricam), based in Mexico. His previous experience includes marketing responsibilities in Newell Rubbermaid (Marketing Director – Colombia, 2005-2008) and Procter & Gamble (Regional Marketing Manager – LA, 1996-2003).