Latin America agency M&A is hot with a busy start of the year for global agency powerhouses WPP (Wunderman), Dentsu-Ageis and Havas as they are buying agencies in Brazil, Chile and Argentina.
LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
July was a very busy month for me, and I’ll tell you something about it in this month’s digital bites.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
After nearly two years operating in France, Havas is launching a new global network focused on connecting brands and consumers across everyday life activities, through
Social networks make work more complex for traditional media companies as they compete for consumer attention particularly the coveted Millennial. An even bigger challenge is to find a way to monetize that attention. What strategies and tools can media companies rely upon when it comes to monetize their content at social networks? An in-depth feature story by Portada’s Digital Media Correspondent Susan Kuchinskas.
Fernando Monedero joins IPG Mediabrands, the global network of media agencies, as Manager Mediabrands Miami.
A speaker roster of all-star Marketing and Media Stars is all set for our fifth annual Foro Portada Mexico in Mexico City’s Hotel Presidente InterContinental on October 13.
Santiago Duran has been appointed by Google to be the new Media Strategy Lead-Spanish LATAM based in Mexico City. Duran tells Portada that he will
Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with
Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Havas Creative Group is relaunching Havas EHS and Havas Discovery as a new brand that will be called Helia.The LatAm expansion of Helia, with offices in Sao Paulo (Brazil) should take place during the third quarter of 2015.
What: After losing Telefonica and P&G Digital, Starcom now lost the Coca Cola Mexico business. Why it matters: Losing Coca Cola Mexico, with an estimated
As we published last week Starcom Media Vest lost its Telefonica media planning and buying business to Havas Media after it won the pitch in July. Many observers of the agency and client world are shaking their heads. Five things You need to know about why Starcom lost the Telefonica business (approximately US$ 250 million a year) and its implications for the media buying and planning business of major agencies.
Mediacom has won the P&G digital business for Latin America and the Caribbean, sources confirmed to Portada. The business used to be done by Starcom MediaVest Group.
Starcom Media Vest has lost the Telefonica Latin America media business as Telefonica has entered into a wider global agreement with the Havas Group which has resulted in the US$ 260 million European media account – and the US$ 65 million O2 business – moving from Publicis Groupe’s ZenithOptimedia to Havas Media. Telefonica’s Latin American business will also be managed by Havas Media.