Media buying agency network GroupM has issued a statement about Facebook’s recent announcement that its video metrics had been “artificially inflated.” GroupM characterizes this as “careless” and “unfortunate” and stresses the need for third-party verification.
Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier
GroupM has promoted Susan Schiekofer to Chief Digital Investment Officer for GroupM in the U.S.Schiekofer Succeeds Ari Bluman in Crucial Trading Role Ensuring GroupM Clients Have Access to Best Quality Digital Media.
To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (June 8). The Forum will provide an in-depth look at Data Marketing targeting the Latin American and U.S. Hispanic consumer.
GroupM Multicultural appointed Nelson Pinero as Senior Digital Director, Senior Partner. Pinero Will help brands engage multicultural audiences across all digital platforms. Based in New York, and reports to Gonzalo del Fa, President, GroupM Multicultural.
WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.
Earlier this year, Group M announced it will exit Open Ad Exchanges by the end of this year. The big question is whether this is also valid for Latin America. Whether GroupM is going to be able to really avoid open ad exchanges in the region is going to be followed by other agencies and clients. We asked and this is what we found out.
WPP’s GroupM has acquired a 49% stake in independent media services agency Haworth Marketing + Media, according to Mediapost. Terms were not disclosed.
What? GroupM is opening a new media buying and planning agency. Why it matters? The agency will focus on addressable TV, hyper-local TV and interactive TV
What? GroupM is opening a new media buying and planning agency focused on addressable TV. Why it matters? The agency will focus on addressable TV, hyper-local
WPP’s GroupM to acquire majority stake in Vocanic
WPP’s GroupM to acquire majority stake in Vocanic
Cynthia Evans is the Latin America CSO for MEC and Research Director for GroupM. She has experience in the areas of marketing communication strategy development,
Truist, Lexus and other brands targeting the U.S. consumer right now.
Unilever, Metro by T-Mobile, Bacardi, Gap and other brands targeting the U.S. consumer right now.
Allianz, Papa John’s, Walgreens… and other brands targeting the U.S. consumer right now.
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS NYC The Lambs Club March 5, 2024 Overview Effective growth marketing in the United States makes it
We look at the latest on media agencies’ commitment to media buys targeting diverse audiences, Fox Deportes’ ‘strange’ buy of English-language Mexican National Team soccer rights, and more…
(Updated September 18). Dozens of brand marketing leaders from Fortune 1000 companies and premier media buying agencies will be convening for Portada Live this Thursday