.This Summer the NBA will test challenges on referee calls. This is a summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

NBA

  • NBA Summer LeagueDuring the NBA Las Vegas Summer League, coaches will be able to challenge referee calls. The NBA expects to implement a pilot program for the new system during the 2019-20 NBA season, according to a league memo. Coaches will still have limited access to challenge referees, and will only get one challenge per game. They will also only be able to challenge called fouls, goaltending, basket interference, and plays where the ball is knocked out of bounds.
    The NBA Summer League will be played from July 5 until July 15.

 

 

  • NBA star Stephen Curry is working with OTT platform Rakuten Sports on original content. The brand ambassador for the Japanese ecommerce giant was in Tokyo recently for the launch of his Underrated Tour, a high school basketball camp, as part of their multi-year agreement. The camps originally started in the US this year. They are designed to seek out prep athletes to give them a chance to train alongside professionals.
    Rakuten Sports went live earlier this month offering international rights to the J League, Japanese soccer’s top league, as well as Iniesta TV, a behind-the-scenes series based around Spanish soccer star Andres Iniesta.

Read also in Portada: How Rakuten uses Soccer to Become a Global Brand

MMA

  • Combate AmericasCombate Americas’ latest MMA showcase from June 21 drew more than 416,000 network television viewers on Univision in its midnight time slot. “The ratings for the latest Combate Americas live television show on Friday night confirm what we’ve known: combat sport fans prefer ‘Mucha Mas Acción.’ Our style and brand of fighting is the best of old-style unpredictability combined with new generation MMA,” said Campbell McLaren, Combate Americas CEO. “Young adults especially recognize our bouts have more action, drama and entertainment than any other MMA organization and Combate Americas has, as a result, become appointment television.”

 

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

eSports

  • Facebook Gaming will integrate livestreaming tool StreamElements into the platform, which enables broadcasters to bring tipping, overlays, and more to their livestreams on Facebook Gaming. StreamElements has optimized OBS Live for Facebook, which allows video creators to choose the look and feel of their livestream.
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Author

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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