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TurboTax “New Things” Integrated MKT Campaign Empowers Latinos, “Soñando con LaLiga” & More Sales Leads


Sales Leads: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • TurboTax®

TurboTax “New Things”TurboTax®, an online tax preparation service from Intuit Inc., announced the launch of its Latino integrated marketing campaign “New Things” for tax year 2019, seeking to empower and educate Latinos nationwide. The campaign includes brand advertising, digital and social media, public relations and content partnerships. With TurboTax Live, Latinos can connect live to bilingual credentialed CPAs, Enrolled Agents, and Tax Attorneys, who can answer their questions in English or Spanish via one-way video. The best part is that tax filers can access TurboTax Live experts on-demand from the comfort of their own home. All People Are Tax People” integrated brand campaign includes Spanish-language spots New ThingsandAdvice,” which highlight bilingual tax experts who can answer tax questions, give tax advice or review returns line by line before filing, so customers can be confident their taxes are done right and getting their maximum refund. In addition to airing Spanish television spots on Univision, Telemundo, Azteca America, among others, TurboTax’s 2020 campaign will be complemented through the following:Bilingual Blog Content, Media Integrations, Influencer and Media Relations and #WeAllGrow Partnership(TurboTax along with #WeAllGrow Latina Network join forces to launch an educational digital campaign under the theme #SmartDinero). These efforts are being executed in partnership with Hispanic public relations agency, Havas FORMULATIN. John Sandoval, Senior Brand and Latino Marketing Manager at Intuit, is a member of Portada´s Brand Star Committee, whose next in-person meeting will be taking place at Portada Los Angeles on April 2.


  • McDonald’s 

McDonald’s announced the launch of a new career exploration mobile application called Archways to Careers that will help restaurant employees nationwide maximize education benefits and take the next step in their professional journey– whether at McDonald’s or elsewhere.  Built with long-standing partner, the Council for Adult and Experiential Learning (CAEL), and with support from InsideTrack, a national success coaching organization, McDonald’s will now be able to offer all restaurant employees a real-time career advising tool that connects them to InsideTrack’s professional and credentialed advisors to support, coach and help them chart a path to achieve the future job or career they desire.This effort builds on the successful Archways to Opportunity™ program from McDonald’s which enables restaurant employees to learn English language skills, earn a high school diploma, benefit from education and career advisors and receive upfront college tuition assistance up to $3,000 after just 90 days of employment.Through the Archways to Careers app, available for download now, restaurant employees will be able to understand the valuable skills they are developing, recognize their strengths and find local education and growth opportunities in a variety of careers. Archways to Opportunity has given out US$90 million in tuition assistance and supported 50,000 restaurant employees since 2015. 

  • LaLiga North America 

LaLiga North America released their newest documentary series, Soñando con LaLiga, which details the experience and progress of the best 17 players from the Allstate Sueño Alianza National Showcase while they traveled to Spain and competed against LaLiga academies and in front of LaLiga coaches and scouts. The players, primarily from underserved communities across the United States, would have been left out or overlooked by the traditional pay-to-play system of organized youth sports. The trip was the most recent initiative within LaLiga North America and Alianza de Futbol’s partnership, and continued LaLiga’s commitment to growing soccer in North America at a grassroots level and provide the Hispanic community opportunities they otherwise would not have access to via the game. The series explores the nuances of the trip and includes interviews with players, detailing their journey to discovery throughout the Allstate Sueño Alianza National Showcase and what led them to this trip, their backgrounds, and their expectations for the future.Allstate Sueño Alianza is the largest scouting program in the United States and allows Hispanic soccer players across U-14, U-17, and U-20 categories the opportunity to be observed by coaches and scouts from LaLiga, US Soccer, FMF, MLS, USL, Liga MX, and the best college programs in the country. Between May and September, every year the program tours in 10 cities throughout the United States and with the registration of over 5,000 players. 

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at [email protected].

  • Travelpro luggage

Travelpro luggage, the luggage manufacturer brand invented founded by a  Northwest Airlines pilot and recommended by frequent fliers, has appointed United Collective as its new AOR.The Huntington Beach, Calif. based agency  will provide brand strategy, creative, digital advertising and content for Travelpro. The global luggage market was worth US$19.4 billion in 2017, according to Statista.



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