SALES LEADS: CENTURY 21®, OneWest Bank, Neutrogena®…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • CENTURY 21® 

Triple Daytime EMMY®-winner and bestselling author Gaby Natale and Century 21 Real Estate LLC, have teamed up to energize and empower Hispanic women from coast to coast of the United States.Starting in 2019, Natale will lend her support to the brand’s Empowering Latinas campaign, a scholarship initiative that enables Latinas to obtain their real estate license and provides ongoing mentorship along with real, hands-on experience to prepare them for success in the real estate industry. The collaboration also includes securing Natale as a featured speaker at key industry events including the 2020 One21 Experience®, the brand’s largest global conference taking place in Los Angeles next February.“CENTURY 21 is excited to work with Gaby Natale as part of our Empowering Latinas campaign. She embodies the same relentless work ethic and drive as each of our scholarship recipients,” says Karim Amadeo, manager of Hispanic and national advertising for CENTURY 21 Real Estate LLC and a member of Portada´s Brand Star Committee. The multi-year collaboration will kick off in San Diego during Hispanic Heritage Month with Gaby joining the CENTURY 21 team for the 2019 National Association of Hispanic Real Estate Professionals (NAHREP) National Convention, L’ATTITUDE, bringing Latinas a message of self-reliance, entrepreneurship and financial empowerment.Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.


  • OneWest 

OneWest Bank, CIT’s Southern California branch network, announced the launch of Personal Finance Empowered, a digital financial education platform offering free, customized modules for consumers at all life stages.Personal Finance Empowered modules focus on more than 30 different topic areas including mortgage education, building emergency savings, paying for college and retirement planning. Each area is composed of a variety of three 10-minute modules designed to encourage participants to build financial confidence through a series of interactive activities.“With modules available at various knowledge levels, and in both English and Spanish, we are aiming to empower a broad range of individuals with the financial agility they need no matter where they are in their financial life cycle,” said Heather Ellison, head of Retail Banking for OneWest Bank.In addition to this week’s launch of the self-service Personal Finance Empowered platform, OneWest plans to offer workshops based on the curriculum throughout its network of branches across Southern California.


  • Neutrogena® 

Neutrogena, one of the #1 dermatologist-recommended skincare brand, announced the launch of a new collection, Neutrogena Bright Boost™, to help women fight dull skin. Neutrogena has cultivated a skin-first approach that includes addressing the concerns of millennials seeking new options for bright and radiant skin.“We uncovered that the majority of millennial women (84%) believe that healthy skin is glowing skin, and nearly 4 in 5 (78%) wish there were more products on the market that gently exfoliate skin,” said Kerry Sullivan, Vice President of Neutrogena, U.S. Skin Health at Johnson & Johnson Consumer Inc. Anna Rose, Carine Hardy, Anna Trondoli and Diyana Sudarsono, four Neutrogena talented millennial scientists paired their firsthand personal skincare experiences with their scientific expertise to develop the four-part collection for brighter skin.The new Bright Boost collection is made up of four key products including: A Resurfacing Micro Polish, an Illuminating Serum, a Gel Cream, and a Facial Moisturizer with Broad Spectrum SPF 30. The collection is available now at mass merchandisers nationwide.

  • Boost Mobile

Boost Mobile and GRAMMY® winner Pitbull have announced a new multiplatform marketing collaboration. Pitbull, also known as Mr. Worldwide, is helping get the word out that Boost Mobile provides a simple solution for people who want to stay connected to what’s important and get more out of life.The campaign proclaims that Boost Mobile is one of the best values in wireless and gives people more value at every turn. In addition to national TV, radio and digital campaigns, Pitbull will appear in live events, in-store experiences and customer giveaways. The campaign will kick off this fall.This is the first partnership secured through 305 Worldwide, the new full-service multicultural agency launched last month by Horizon Media in partnership with Pitbull.All Boost Mobile plans have no annual service contract, but they do include unlimited data, talk and text and the latest phones from top brands at affordable prices. Service plans include taxes and fees, mobile hotspot, unlimited music streaming and 99% nationwide coverage with voice roaming.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • UnitedHealthcare

Resultado de imagen para UnitedHealthcare will host ¡Hay Más Adelante!,UnitedHealthcare will host ¡Hay Más Adelante!, a series of health and wellness educational events, in Phoenix to help Hispanic-American seniors and other Medicare beneficiaries learn more about Medicare and their health care coverage options. ¡Hay Más Adelante!, which translates to “There’s more ahead,” encourages people to embrace aging with vitality and to plan for continued healthy living.The events – supported by the AARP® Medicare Supplement Insurance Plans, insured by UnitedHealthcare Insurance Company – will feature renowned keynote speakers to engage and motivate participants in a celebration of health. GRAMMY Award-winning singer Vikki Carr joins the initiative to share her personal experience and insights on embracing aging with health and vitality. Attendees will also have the opportunity to hear from Maggie Vazquez of UnitedHealthcare and Professor Marilyn Omifunke Torres.


Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.