Impremedia, the leading Hispanic news and information company, launches Solo Dinero, the only digital publication on personal finance in Spanish, aimed at the Hispanic community living in the United States.
Our goal is to provide a straightforward approach for the Latino consumer
“Our goal is to provide a straightforward approach for the Latino consumer,” Rafael Cores, Impremedia’s VP of Content, said in a statement. “We are home to experts and specialized journalists who offer clear, actionable financial advice on managing your money through transparent reporting, reliable sources, and an accessible language. In the economic aftermath of COVID-19, this is more important than ever.”
Over the past few years, the percentage of Hispanic individuals and households using a wide array of financial services has grown faster than non-Hispanic consumers.
“Over the past few years, the percentage of Hispanic individuals and households using a wide array of financial services has grown faster than non-Hispanic consumers. Despite that fact, there’s no digital publication catering to the needs of the Latino community: Solo Dinero will fill that gap,” stated Iván Adaime, CEO of Impremedia.
Solo Dinero includes news on the current economic environment, special reports, and series on employment, savings, investments, and more from experts with a straightforward approach. These experts include editors and writers from our partner Consumer Reports, and columnists such as Carlos García, founder and CEO of the money app Finhabits, Javier Mota, founder of Autos 0-60 and the first Hispanic journalist invited to become jury of the North American Car and Truck of the Year Awards, and Marta Michelle Colón, psychologist and founder of the consulting firm BuenaGente.
“Solo Dinero joins our vision of continuing to provide quality content targeted to the interests of different readers in a digital format,” added Adaime.
Q&A express
Portada: How is the new Solo Dinero site being promoted to the Hispanic audience?
Iván Adaime, CEO of Impremedia: “We are leveraging the reach of our network and social media channels.”
P: Will Solo Dinero also have a print component e.g. section in Impremedia Newspapers?
IA: “No.”
P: In what advertising categories within finance etc do you see the most growth potential?
IA: “Several of them, especially: Consumer Banking, Financial Assistance, Insurance, Personal Debt (Credit Cards, Home Financing, Personal Loans), Personal Investing, Taxes, Home utilities.”
P: Which initial advertisers does the site have?
IA: “In the top 10, you have banks, telecommunication companies, and insurance companies.”
P: What are the opportunities for branded integrations?
IA: “Those depend on the clients’ needs, but our team of Custom Solutions offers a great variety of options.”
