What: Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.
Why it matters: Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.
Antoinette Zel, a renowned multicultural media leader who has built and led iconic networks and advertising businesses, and Diego Prusky, an expert in digital strategy, software and platform development, have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.
Zel, former CEO of MTV Networks Latin America, ad agency La Comunidad and Robert Rodriguez’ El Rey Network, is CEO and Co-Founder of The Story Room, and Prusky, founder of InPulse Digital Marketing, a digital and social media marketing company, is its Chief Strategist, Co-Founder.
The Story Room will leverage Zel’s unique experience heading content-centric media businesses and Prusky’s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.
“Every day and every minute there’s a robust digital conversation going on amongst US Hispanic and Latin American millennial audiences and it’s time for brands that have a story to tell to participate in the dialogue, with interesting and smart content strategies,” said Zel. “If television was how we built brands in yesteryear, today’s progressive brands know they are built in the digital space first with hyper-targeted creative narratives that deliver real audiences.”
Prusky added “I’ve been in the digital space for a long time and it is clear that today, compelling content alongside sharp audience targeting and paid media is the only route to real ROI in digital marketing. I am thrilled to partner with a well-known media pro like Antoinette, to expand our offering by leading our seasoned team of digital creatives to curate and amplify the online narratives of our clients; engaging content combined with optimized media will redefine what content marketing looks like for the US Hispanic and Latin American markets.”
The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.
Based in Miami, The Story Room has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.