Global drinks giant Diageo has finished the review of its US$2.3bn media account, which began last May.
The brand has decided to retain Dentsu Aegis Networks’ Aegis in North America, Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.
Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.
Jose Costa, Group President of Driven Brands, sat down with Portada to discuss the group’s marketing strategy, and how they are seeking and engaging a wide variety of customers through both traditional and digital marketing efforts.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.