What:Webmoblink has launched its own real-time bidding (RTB) marketplace for both mobile and online ad campaigns on top of its existing ad-serving platform.
Why it matters: Webmoblink’s RTB Exchange will allow its customers to benefit from advertisers who bid on individual impressions across both mobile and online ad campaigns and publishers who tap into more real-time demand. There are very few mobile ad exchanges in the Latin American market.
Webmoblink has entered the programmatic exchange fray, after launching its own real-time bidding (RTB) marketplace for both mobile and online ad campaigns on top of its existing ad-serving platform. Webmoblink’s RTB Exchange will allow its customers, on both the supply and demand sides, to benefit, as advertisers bid on individual impressions across both mobile and online ad campaigns and publishers tap into more real-time demand, leading to increased fill rates.
Webmoblink RTB Exchange DSP(Demand Side Platform) is connected to all major global sell-side providers of online, rich-media, apps, mobile video and mobile content, including carrier on portal audience, mobile web sites, WAP sites as well as applications traffic.
Webmoblink ad network processes more than 35 billion ad requests monthly around the world across five continents and it has delivered ad campaigns for world brands like Chase, Burger King, Claro, Chevrolet, Ebay, Walmart, Tesco, Universal, Expedia, Oi , Hotels.com, Banco Itau, Intel and others.
“The launch of our own mobile and online RTB is a milestone at Webmoblink which will greatly accelerate our growth during this year and beyond. New features which are currently under development will be added to our RTB during this year. Our goal for Webmoblink is simple: to continue leveraging and developing the huge potential of mobile advertising while expanding our offerings with great products to customers and partners worldwide,” said Webmoblink’s CEO Carlos Taboada.