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March 10, 2014

8 Facts showing why Smartphones are conquering Latin America

Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.

Apple rolling out full-screen video iAds for Mobile

Apple will offer a new option for how iAds are presented on its iOS platform.The company is rolling out new video iAds this year that will automatically play full-screen within iPhone and iPad apps. Currently, someone has to click a mobile banner for a brand’s video iAd to play.

California State Flag

Freedom launches Unidos with a circ. of 323,000, its first Hispanic project (UPDATED)

Freedom Communications, the company led by Aaron Kushner, who is big believer in print media, is launching Unidos en el Sur de California, a new Spanish-language weekly newspaper for Southern California. The new newspaper with a circ. of 320,000 plus is scheduled to debut Friday March 21.  Since it was acquired by a private equity Group, Freedom Communications is practically the only major U.S. media company who is heavily investing in expanding its print media properties. This is the first Hispanic specific project they are undertaking.