Paco Communications recently expanded its services to AeroMexico, an airline of Latin America. Paco Communications became the agency of record for AeroMexico for advertising and e-marketing in May 2009. After a lengthy review process, the agency was just awarded AeroMexico's public relations business for its U.S. and international markets.
Paco will implement AeroMexico's 2010 integrated marketing campaign, which includes public relations, advertising and e-marketing efforts. Read he full article here.
- Positivo, Brazil Carnaval
During the samba school parade at this year's Carnival in Rio de Janeiro, there will be a new digital element. A bank of six giant computer screens mounted on a float will let people anywhere send in pictures of themselves and participate virtually as one of the top samba schools, Portela.
Positivo, Brazil's biggest computer maker with a market share of close to 40%, is providing the monitors as part of its sponsorship of Portela and its theme of social and digital inclusion. The hour-long parade entertains 100,000 wildly enthusiastic viewers singing along in the bleachers and VIP boxes, and millions of people watch the event on TV around the world. Sao Paulo shop Pepper is Positivo's agency.
Infor, a provider of business software for mid-market customers, launched its first-ever global advertising campaign with an integrated effort by PJA Advertising + Marketing in late 2009, and last week took the campaign international. The campaign goes head-to-head with some of the world's largest vendors, using satiric illustrations. Print, out of home, online and social media debuted in November in North America. PJA partnered with Banner Corporation, London, for advertising integration and deployment in EMEA, with ads launching in UK, Germany and France. Chugai, headquartered in Tokyo, will lead AsiaPacific. Brazil is part of Infor's global roll-out, with work debuting in that region as well.
Mobile marketing technology provider Velti has teamed up with Orange to aid the operator's European advertising initiatives. Velti will assist the network, which is owned by parent company France Telecom, in localising its interactive MMS and SMS marketing campaigns for the Spanish market.
The announcement coincides with the start of the Mobile World Congress, which runs in Barcelona between February 15th and 18th 2010.
- Peru tourism
Peru launches “Cusco half-price” campaign to boost tourism. Peru's Foreign Trade Minister Martin Perez said the “Cusco half-price” campaign will come into force starting from Thursday seeking to offset the drop in foreign visitors due to heavy rains.
The first stage of this initiative will last until February 22 and is aimed at foreign tourists, it will target Latin American tourists by the end of this month, and from March 15 it will become worldwide.
Minister Perez said Peruvians may travel to the Imperial City by plane with tickets worth US$49 and stay in good hotels paying 70 soles. “It is an opportunity never seen before in Cusco,” he added.
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