Portada Quick Hits
Murdoch, Telefónica, Cesar Alierta and Christian Edwards.
Murdoch, Telefónica, Cesar Alierta and Christian Edwards.
NII Holdings and Grupo Televisa announced that they have signed an agreement under which Televisa will acquire an equity stake in NII Holding's operating subsidiary in Mexico, Comunicaciones Nextel de Mexico. The investment amount was $1.44 billion in cash for an initial 30% equity stake in Nextel Mexico. Additional 7, 5% option for the future.
Last week DMG Solutions Marcelo Salup, explained the steps he takes when developing a DR campaign, Today he provides ranges for Response Rates per Media Type.
AeroMexico Paco Communications recently expanded its services to AeroMexico, an airline of Latin America. Paco Communications became the agency of record for AeroMexico for advertising and