A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Mariela Arce is now Microsoft's Central Marketing Lead for Argentina and Uruguay, she is responsible for the execution of branding and strategic coordination and implementation of marketing plans for the various market segments of the company. Arce worked for Nokia in the past six years as Director of Marketing for South America and recently as Regional Director in the area of ??Branding for this company. In this role, she helped to position Nokia as the leading brand in the local market.
- UM Mexico
Francisco Fernández is the new CEO of UM in Mexico. As part of his new role Fernandez will be in charge of the accounts of important global advertisers including Microsoft, Exxon Mobil, XBOX, Chrysler FIAT, MasterCard and Brown Forman. In addition, he will cater to different local clients.
International calling giant Localphone has updated its website and now offers a Spanish language option to benefit its Spanish speaking customers. This is the first of many languages that will be added to the site, in order to help support its fast growing international audience. Visit the Localphone Spanish website at http://www.localphone.com/es.
Conair, a multinational hair appliance and hair care company Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, launched the Spanish-language version of Conair.com. This innovative new site provides our Hispanic customers with access to all that Conair has to offer online, in their primary language. Our ultimate goal at Conair is to ensure that our customers have the best possible experience with our products, both online and in stores, and this new site helps us to achieve that goal. "The Spanish website underscores our focus on these important Hispanic customers by giving them a positive online environment," said Paulette Heller, Vice President of Marketing. "This will strengthen their engagement with the Conair brand and the products they love." Robin Linsley, Vice President of Marketing, concurs. "Our Spanish-speaking customers are a vital part of our community, and we welcome the opportunity to make their online interactions with Conair as user friendly as possible."
- Wal-Mart – Mindshare Argentina
Mindshare Argentina has retained the Wal-Mart media account. Wal-Mart has been Mindshare’s Argentina’s client for the last four years for media planning and buying services for both online and off line media.
- Gulfstream Aerospace
Speaking last week at the Latin American Business Aviation Conference & Exhibition in Sao Paulo, Brazil, Gulfstream Aerospace Corp. President Larry Flynn reaffirmed his company’s commitment to expanding support for its growing Latin American fleet, especially with two new models nearing entry into service. “We have established our first factory service center in Latin America in Sorocaba, Brazil, and this will become an increasingly important hub for us,” Flynn said. The Sorocaba facility, some 60 miles from Sao Paulo, is a 24,000-square-foot hangar that can accommodate a mix of four to six large- and mid-cabin aircraft and includes 8,000 square feet of offices and a 3,000-square-foot bonded parts warehouse.
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