IAC Interactive snapped up About.com (and not Answers.com as we speculated two weeks ago.)
IAC plans to integrate About.com into its own search engine and question-and-answer service, Ask.com (see screenshot). Ask.com has a Spanish language version for the Spain market.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Aurora Sanabria {JWT Mexico} , Fernando Famania {AMAPRO}, Mariela Arce {Microsoft}, Pedro Cruz {Giovanni – Draft fcb}
U.S. Hispanic websites receive sizable audiences from Latin American websites. Similarly U.S. Hispanic audiences frequent Latin American sites.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Mary G. Berner {MPA}, Keith Summa {Univision}, Jeff Zimmerman {Univision}, Chris Morris {Univision}
IAC Interactive snapped up About.com (and not Answers.com as we speculated two weeks ago.)
IAC plans to integrate About.com into its own search engine and question-and-answer service, Ask.com (see screenshot). Ask.com has a Spanish language version for the Spain market.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Aurora Sanabria {JWT Mexico} , Fernando Famania {AMAPRO}, Mariela Arce {Microsoft}, Pedro Cruz {Giovanni – Draft fcb}
U.S. Hispanic websites receive sizable audiences from Latin American websites. Similarly U.S. Hispanic audiences frequent Latin American sites.
IAC Interactive snapped up About.com (and not Answers.com as we speculated two weeks ago.)
IAC plans to integrate About.com into its own search engine and question-and-answer service, Ask.com (see screenshot). Ask.com has a Spanish language version for the Spain market.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Aurora Sanabria {JWT Mexico} , Fernando Famania {AMAPRO}, Mariela Arce {Microsoft}, Pedro Cruz {Giovanni – Draft fcb}
Sitios hispanos en Estados Unidos reciben una gran cantidad de visitas desde sitios de Latinoamérica.
El gigante de los juegos en redes sociales, Vostu, ha terminado un nuevo ciclo de financiación con Tiger Global, Intel Capital y General Catalyst. Los tres fondos de inversión ya tenían previa participación en el ciclo C de financiación de la compañía.
El sitio de financiación en masa (crowdfunding), Ideame, ha adquirido al brasileño Movere en un trato que busca consolidar su presencia en el mercado latinoamericano.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
CONCACAF announced that Fútbol de Primera (FDP) will be the exclusive Spanish-language radio broadcaster in the United States of the 2013 and 2015 editions of CONCACAF Gold Cup, bringing the tournament to millions across the nation.
Mary G. Berner {MPA}, Keith Summa {Univision}, Jeff Zimmerman {Univision}, Chris Morris {Univision}
Aurora Sanabria {JWT México}, Fernando Famanía {AMAPRO}, Mariela Arce {Microsoft}, Pedro Cruz {Giovanni+Draftfcb}, Mary G. Berner {MPA}, Carolina Ibarguen {Initiative Colombia}, Francisco Fernández {UM México}