A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Snap2Live – Common People – Mexico
Snap2Live announced its partnership with Mexico’s concept store, Common People. Snap2Live’s ‘Style with Purpose’ brand message will be launched in Mexico City. The collaboration benefits Snap2Live’s efforts to raise awareness on its Road Crashes.
Bombardier Q400 NextGen Airliner – Latin America
Bombardier Aerospace announced that its technologically advanced Q400 NextGen regional airliner departs this weekend on a three-week, multi-country demonstration tour of the Latin American region, including planned stops in Peru, Chile, Uruguay, Brazil, Panama and Mexico. The tour will also include stops in the Caribbean – the Cayman Islands and the Bahamas. The airline is advertising its tour in social networks. The updates will be available on https://www.facebook.com/BombardierAero and on Twitter by following #Q400DemoTour.
The Q400 NextGen aircraft commences the Latin American leg of the tour with a static display at the 2014 FIDAE (Feria Internacional del Aire y del Espacio) Air Show in Santiago, Chile from March 25 to 28. FIDAE is the largest air show in the Latin American region.
TBWA Worldwide – Mood – Brazil
TBWA Worldwide announced the acquisition of an advertising agency in Brazil, Mood. TBWA, an Omnicom Group Inc. advertising network agency, will take a majority share in Mood, headed by Augusto Cruz Neto.
With the conclusion of the deal, Cruz will retain a significant minority share in the company and will continue in the role of president for Mood. The agency will keep its original name, clients and team. “I was courted by many international groups, but I chose a partnership with Omnicom and TBWA because it is a group which respects entrepreneurship and creativity, and also because of my relationship with Luiz Lara, who has always respected our total independence to work,” Augusto Cruz Neto said.
Cinemark – Argentina
Cineamark has chosen Mindshare Argentina as its new media agency. Mindshare and Cinemark will focus on digital media.
Netshoes – Argentina
Netshoes has launched a re branding in charge of Interbrand in Argentina.
Sony Open Tenis – Miami
Sony Open Tenis is launching several communications actions in the city for the tournament. Under the campaign #PricelessSurprises, the brand is also interacting in social networks like Facebook, Twitter and YouTube.