Sales Leads LatAm: Snap2live, Cinemark, TBWA-Mood Brazil…
03/24/2014
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
March 24, 2014
Changing Places LatAm: Luciana Schwartz, Stefano Zunino, Mariana Bricchetto…
03/24/2014
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Luciana Schwartz – Wunderman Brasil ::: Mariana
Mobile advertising spending reaches US $18 billion
03/24/2014
What: According to eMarketer, global mobile ad spending increased 105.0% to total US $17.96 billion. Why it matters: Facebook and Google accounted for most of
Cisneros Interactive and PERFORM Group close an advertising representation deal for Latin America
03/24/2014
Cisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.
Sales Leads: Novo Nordisk, Prime Access, Electronic Arts, Nationwide, Ashley Furniture, Trulia…
03/24/2014
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Changing Places: David Landsberg, Ernesto Quinteros, Tom Conrad, Rich Ripley
03/24/2014
People change positions, get promoted or move to other companies. Portada is here to tell you about it. David Landsberg, who as president and publisher
Chrysler CMO François: “The top truck markets in the U.S. have large multicultural populations”
03/24/2014
Car manufacturers have come back strongly as major marketers over the last few years. They have also been increasingly focusing on the Hispanic consumer (e.g. see Chevy’s Silverado). This is definitely also the case of Chrysler according to its CMO Olivier François. François, born in Paris (France) is also the CMO of Chrysler owned Fiat S.p.A. Portada interviewed François, a speaker at AHAA’s upcoming Annual Conference.