SALES LEADS LATAM: Lenovo, Rappi, GOL Airlines…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Lenovo

Chinese multinational technology company Lenovo has appointed Publicis Media to handle is global media strategy, planning and buying, as it consolidated agencies. Lenovo spends some US$125 million on advertising annually globally and Publicis Media will set up a new dedicated unit, Lenovo One Media, to handle the account. The unit will combine staff from Publicis Media agencies Spark Foundry and Performics. It will be responsible for 28 markets across the Americas, Europe, Middle East and Asia and Asia Pacific. Both traditional and digital media platforms are included as part of the account. Lenovo One Media will be overseen by Andre Marciano who will serve as chief operating officer.



  • Rappi

Colombian platform Rappi has just been launched in Chile. The service was launched in Santiago and allows home delivery from supermarkets, pharmacies, liquor stores, kiosks, warehouses, among other shops. Rappi is a platform that was born as a startup. It was created by Colombians Simón Borrero (CEO), Sebastián Mejía and Felipe Villamarín, in Bogotá. It was the first company to reach a million orders delivered in LATAM. It currently operates in Colombia, Mexico, Argentina, Brazil and now, in Chile. With nearly 2 million downloads in Latin America, Rappi promises an average delivery time of 35 minutes for restaurants and liquor stores. Carlos Leal, Marketing Director, Rappi is a member of Portada´s Brand Star Committee LatAm.


  • GOL Airlines

Boeing and GOL Airlines announced that the Brazilian carrier is adding the newest and largest member of the 737 MAX family with a new contract that converts 30 current MAX orders to the 737 MAX 10. GOL also placed a new order for 15 more MAX 8 airplanes, growing GOL’s total MAX orders to 135. The Brazilian airline says the advanced airplanes will help GOL meet its commitment to further enhance operational efficiency by flying a young, modern and safe fleet.GOL took delivery of its first 737 MAX airplane last month, kicking off a fleet renewal that will continue through 2028. The all-Boeing operator is set to be the largest MAX operator in Latin America. The 737 MAX is the fastest-selling airplane in Boeing history, with 100 customers ordering more than 4,600 jets.



  • Radisson 

Radisson announced the opening of Radisson Hotel Panama Canal. The hotel has a prime location in Panama City with breathtaking views of the Panama Canal, along with being just minutes away from Albrook International Airport. It is also within walking distance to the Amador Convention Center, which is scheduled to open December 2018. The hotel was originally a Country Inn & Suites by Radisson and recently completed a nearly $2 million renovation to convert the property into a Radisson.”We are honored to open our doors under the Radisson brand in the beautiful Panama City,” said Guillermo Quijano Duran, the hotel’s vice president. “The hotel’s new look features the brand’s natural tones and a design that puts the guest experience at the forefront allowing them to relax and create memorable moments throughout their stay.”


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • Glovo

Spanish startup Glovo, whose platform lets app users summon a gig economy worker to shop on their behalf, has bagged a €115 million (US$134M) Series C round of funding. The lead investors in the Series C are Rakuten Capital, Seaya Ventures and Cathay Innovation, which had also invested in its Series B.The startup says the new funding will be put towards optimizing its platform and tech resources to improve the service to riders, users and associated stores.It also plans to use the funds to fuel its momentum, noting it’s opened up six countries and 20 cities around the world in just three months. Its regions of focus are Latin America and EMEA areas (Europe, the Middle East and Africa), and its app is available in 61 cities in 17 countries in all at this stage.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].