A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Tecate – Mexico ::: Danone – Global ::: Pepsi – Latin America :::
The Mexican beer brand owned by Heineken has a new campaign with the tagline, “Es Facil Ser Hombre,” or “It’s Easy Being a Man,”. The ads were created by Tecate agency Olabuenaga Chemistri in Mexico City and the media buy was handled by MediaVest MV42. The campaign is also running in Mexico. Spots will run on Univision, Telemundo, Unimás, Galavision, Estrella TV, Fox Deportes, Univision Deportes, Azteca, LA TV and nuvoTV. In all, there are three different TV spots and three radio spots.The Spanish-language radio and out-of-home follow the same tone and humor as the TV ads. “Es Fácil Ser Hombre” is running nationally, with particular emphasis in the brand’s key markets, which include California, Texas, New Mexico, Arizona, and Illinois.”For the past few years, we have been building upon Tecate’s values, which include carácter, masculinity, and ingenuity, and are excited to see those traits exemplified in this campaign,” said Felix Palau, vice president of marketing for Tecate. “Since the ads are running in Mexico and the U.S. to ensure consumers on both sides of the border are being exposed to the same messaging, we had to ensure the scenarios presented were relatable to all Hispanic men, not just Mexicans. We are proud of the end result and hope consumers enjoy the light-hearted nature of this campaign.”
Danone has called a review for its global media account. It´s account is estimated in 1 billion dollars. Danone works with Havas Media in Europe and works with Grupo Omnicom and GroupM in other markets.
Danone is a global food processing company, based in France. The company produces and sells a wide range of beverages, fresh dairy products, specialized foods for infants and toddlers.
Pepsi has launched a new campaign in Latin America featuring Latin American hunk William Levy. The campaign promotes a giveaway of 400,000 free Pepsi Next bottles through a series of six interactive ‘Wheel of Levy’ videos. The videos, available in English and Spanish, feature Levy in a series of short parodies. Consumers are invited to spin the ‘Wheel of Levy’ and watch a video, it also invites consumers to share the videos via Facebook and Twitter.