A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Bombardier ::: Coca Cola- Mediacom ::: Kraft ::: Banco Supervielle -Reprise Media :::
Bombardier Commercial Aircraft is opening its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing to be closer to its customers. Bombardier’s Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders.The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.
Soft drink giant Coca-Cola has awarded its media account in Mexico to MediaCom, estimated to be worth around US $100m.Starcom MediaVest Group had previously held the account for over ten years.Mexico, where the brand is planning to invest US $8.2 bn by 2020, is one of Coca-Cola’s most important markets.. The win comes shortly after it was announced that WPP-owned MediaCom has also been awarded P&G’s digital media business in Latin America and the Caribbean.
LinkedIn has released its second global ‘Bring in Your Parents Day’ campaign in order to help “humanise” the brand.With this campaign, employees from over 30 companies worldwide will bring their parents to their workplace to provide them with a better understanding of what they do and a chance to say “thank you”.The campaign will be accompanied with PR, social media and direct member marketing.
Kraft has decided to “divorce” from the majority of its advertising partners to allocate creative responsibility of its brands to four agencies: McGarryBowen, Leo Burnett, Taxi and CP&B. Droga5, VSA Partners, TBWA, The Martin Agency, Lopez Negrete Communications, & Robert Langer and Wieden & Kennedy will no longer be part of Kraft “roster” of agencies.This division comes two years after Kraft decided to split into two companies: Mondelez, international division devoted to snacks, and Kraft Foods, focused on the food industry in North America. From now on the company wants to emphasize traditional advertising, leaving aside creative focus. Between January and September 2014 Kraft profits shrank by 19.2%.
- Banco Supervielle
Reprise Media, a IPG Mediabrands company specializing in digital marketing, has been chosen to design the new site content of Banco Supervielle under the claim “The most valuable is outside a bank.” For this, Reprise Media, along with UM, have developed a challenging media strategy challenging based on a communication proposal and creative ideas.