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November 10, 2014

Dunkin’ Brands’ John Costello: “Put your best people to work in Multicultural Marketing”

John Costello, president Global Marketing and Innovation Dunkin’ Brands kicked off the ANA Multicultural Marketing & Diversity Conference in Miami. To Costello “investing in Multicultural Marketing with a Total Market approach has been one of Dunkin’ Brands most powerful techniques.” Costello advised fellow marketers to put their best ‘general market’ marketing executives to work Multicultural Marketing.

Bombardier opens new Office in Sao Paulo, expands Latin American presence

Bombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier’s Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.