John Costello, president Global Marketing and Innovation Dunkin’ Brands kicked off the ANA Multicultural Marketing & Diversity Conference in Miami. To Costello “investing in Multicultural Marketing with a Total Market approach has been one of Dunkin’ Brands most powerful techniques.” Costello advised fellow marketers to put their best ‘general market’ marketing executives to work Multicultural Marketing.
Bombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier’s Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.
Medula, the Miami based digital marketing service provider owned by several Latin American publishers is relocating its operational team from Miami to Buenos Aires, Argentina. The operations
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Heidi Hovland – DeVries ::: AMPE – Jose Manuel
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Pattie Falch, Director, Sponsorships & Events at Heineken USA recently signed a deal with MLS to make Heineken the new official beer of the MLS starting in 2015. Portada caught up with Falch to talk about the importance of soccer and sports in Heineken’s global marketing strategy.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers