Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Following Rappi’s premier in Costa Rica, the Colombian delivery app has now landed in Ecuador. “Ecuador joins the eight countries in Latin America where users live with more time to do what they want and not what they have to do,” said Alejandro Freund, Country Manager of Rappi Ecuador, during a brand presentation on November 7. Some reports say that Rappi Ecuador already has approximately 1,300 delivery partners between Quito and Guayaquil. From this number, 800 can be found in Quito while 500 are available in Guayaquil. With Ecuador in the mix, it has become the latest Latin American market as part of Rappi’s regional expansion. Gradually, the company has invested over US$1.4 billion in nine countries throughout the region since 2017. Today, the aspiring super-app is active in more than 50 cities.
Hilton, one of the world’s leading hotel companies, comprising approximately 6,000 properties making up 17 brands in 117 countries and territories, has made Latin America one of its main business objectives. Through golf, Hilton has embarked on a process of positioning and strengthening its brand throughout the region.One of Hilton’s most-interesting strategies, beginning this year, was to become one of PGA TOUR Latinoamérica’s Premier Partners. The sponsorship program integrates Hilton into the messaging the Tour conveys through storytelling about its players, tournaments, graduates and community participation in the countries where the competition takes place.Hilton has promoted its message through the Tour’s media distribution channels it uses weekly throughout the region. Additionally, it has brand activation in each of the Tour’s official events and has allowed its most-important clients to enjoy first-level golf experiences. “Golf is in the DNA of Hilton. We have many projects focused on golf such as our ‘Stay and Play’ promotion, which offers a rate that has the green fee and golf cart included. The idea is that guests and sports fans can enjoy these kinds of opportunities,” said Alejandro Martínez Frausto, Hilton’s Senior Manager Destination Marketing LATAM. Alejandro was recently a guest at Portada´s Travel Marketing Board Fall in-person meeting at Portada Mexico in Casa Lamm.
- Lufthansa Group
The Lufthansa Group has appointed Mindshare its´ new global media agency following a formal review. The appointment will take effect since January 2020. Under the new agreement, the agency adds media duties for Austrian Airlines to its remit.The assignment covers 40 markets outside Germany, Austria and Switzerland. GroupM was the incumbent on the business since 2000. Lufthansa spent about US$482 million on advertising and sales promotions in 2018.
- Marco’s Pizza
Toledo-based Marco’s Pizza is looking toward the extreme south with plans to expand further into the Caribbean, Mexico, and Latin America.The company, which already is in Puerto Rico and the Bahamas, said that it wants to add more than 50 franchises at international locations by 2025 through strategic franchising in Costa Rica, Jamaica, Mexico, Puerto Rico, and the Cayman Islands.The company expanded into Puerto Rico with its first franchise in 2015 and will have 19 locations there by the end of this year.Earlier this year, Marco’s Pizza was named the “Most Loved and Most Trusted Pizza Brand” according to a 2019 Harris Poll EquiTrend study.As a company, Marco’s has more than 900 locations in 34 states, Puerto Rico, and the Bahamas. It was ranked the No. 4 “Best Franchise to Buy” by Forbes’ 2019 study of investments.