What: Gol TV, a cable and satellite network that broadcast soccer programming is looking to expand in Latin American markets.
Why it matters: The company has incorporated three marketing specialists to its team to support its´ growth plan.
Gol TV has added new talents to reorganize its marketing team for Latin America. The firm has specifically reinforced its´ soccer programming, which will have a regional presence through a signal available in all markets.
Under Dirrocco Omar´s guidance, who has over 30 years of experience in management positions, the following have joined the team:
- Claudio Baglietto as Manager of Affiliate Sales
- Pablo Vargas as Marketing Manager
- Pedro Miguel as administration manager for Gol TV LatAm
“As an advisor to the Board of Gol TV, with responsibility for the development of its´business, to be able to be part of this newly created team with such recognized executives that are committed to boost Gol TV business , is truly a unique opportunity ,” Dirroco said.
Gol TV broadcasts over 50 monthly matches and follows closely all football latest news through its two daily news editions.
Among the main transmission rights it handles are:
- The Coppa Italia
- Copa do Brazil (Brazilan Cup)
- The Uruguayan Football League
- The Swiss Super League
- Milan, Arsenal, Liverpool and Benfica Official channels among other
Nelson “El Tano” Gutierrez, president and CEO of Gol TV Latin America, said on the integration of the new business team created to meet the growing customer base and market:
We are proud we could launch this project over 10 years ago, landing successfully in USA as a 100% latin soccer signal, and to continue our expansion to the south; Today our development challenge us to continue crossing borders and strengthen relationships with our customers.
“Based on the knowledge and belief of the public interest in football our audiences have, is that we face with lots of expectations a new phase reorganizing our sales team.”