Gol TV has added new talents to reorganize its marketing team for Latin America. The firm has specifically reinforced its´ football programming, which will have a regional presence through a signal available in all markets.
Global ad spend will increase by 5.6% at current prices in 2014, according to Warc. ZenithOptimedia, however, predicted a 5.4% growth for 2014.The FIFA World Cup is believed to be one of the main drivers of this growth estimated for 2014. The FIFA World Cup will boost this global ad spend approximately by US $1.5bn this year and especially in Latin America, where it may add US $500m to the region ad market.
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Carlos Holcombe / Rodolfo Núñez – Ogilvy
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
People change positions, get promoted or move to other companies. Portada is here to tell you about it. The marketing agency Performics has announced the
Horizon Media is strengthening its existing cross-cultural capabilities as the company continues to infuse cross-cultural experts across all of its brand teams. For this reason it has appointed Karina Dobarro as VP, managing director, multicultural brand strategy to lead the multicultural brand strategy practice within the agency. Joining her is Jerly Marquez as associate director of multicultural brand strategy. Dobarro will report to Stan Fields, EVP, Managing Partner at Horizon Media, and Marquez will report to Dobarro.