This week in Breaking Ads Mexico we present the digital campaigns from Banamex, Movistar, Smart and Martí.
The new selection of "breaking ads" through tracked MexicoWebMonitor™ by Media Economics Group was active between February 13 to 19, 2012.
Selected "Breaking" Ads: February 13 to 19, 2012:
Banamex
Advertiser (Parent Company): Banco Nacional de Mexico, S.A.
Campaign: "Club emprendedor"
First date captured: 02/15/2012
Language(s): Spanish
Description: Online campaign running on business/professional websites for Banamex's "Club Emprendedor." The website brings together resources and vendors for PyMEs from Google, PWC, Microsoft, Y&R, etc.
Site(s): AltoNivel.com.mx, SoyEntrepreneur.com
Movistar
Advertiser (Parent Company): Telefonica SA
Campaign: "Especiales Movistar – Windows Phone Mango"
First date captured: 02/16/2012
Language(s): Spanish
Description: Movistar campaign for phones with new Windows Phone 7.5 software update. Creative features Samsung Omnia.
Site(s): Chilango.com
Smart
Advertiser (Parent Company): Daimler AG
Campaign: "Chic-Ito"
First date captured: 02/17/2012
Language(s): Spanish
Description: '"Chic-ito" is the new campaign for Smart Fortwo model…tagline is: “tener un Chic-ito dará de que hablar”.
Site(s): CNNMexico.com
Martí
Advertiser (Parent Company): Grupo Marti, S.A.
Campaign: "Mes del tenis"
First date captured: 02/17/2012
Language(s): Spanish
Description: February promotion for Mexican sports retailer, Marti, which is an official sponsor of two pro tennis tournaments in Mexico during the month: Abierto de Monterrey (WTA) and the Abierto Mexicano de Tenis in Acapulco.
Site(s): ESPNDeportes.com (from Mexico), EsMas.com (Mexico), Quien.com, TelevisaDeportes.com (Mexico)
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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