PepsiCo is innovating in marketing to revitalize some of its brands, and keeping pace with big competitors in the CPG industry to expand its presence in emerging national markets. That´s why the company is launching its program PepsiCo10 in Brazil and India.
On January 26, IAB Mexico appointed Gabriel Richaud as its new CEO, following the exit of Bianca Loew.
A new report from Media Economics Group with new mexican campaigns for this week
PepsiCo is innovating in marketing to revitalize some of its brands, and keeping pace with big competitors in the CPG industry to expand its presence in emerging national markets. That´s why the company is launching its program PepsiCo10 in Brazil and India.
Greg Knipp, CEO of Multicultural advertising agency Dieste Inc., announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman and officially starts in the Dallas-based agency on February 22nd.
Read whether QR Codes are being used enough in Hispanic Advertising. How should they be used? When are response rates the highest? Is there a big opportunity for digital coupons?
ComCast, announced that it has selected four new minority-owned independent networks to be broadly distributed on Comcast Cable systems between April 2012 and January 2014. After a thorough evaluation of more than 100 proposals, Comcast selected four networks ? two of which are majority African-American owned and two that are majority American Hispanic owned and operated and programmed in English.
On January 26, IAB Mexico appointed Gabriel Richaud as its new CEO, following the exit of Bianca Loew.
A new report from Media Economics Group with new mexican campaigns for this week
» English Language Content for Latinos, really the future?
Leslie Berenstein Rojas, argues in an article by Southern California’s Radio website (Multiamerican) that “English-language content for Latinos is the future”.
Steve Tihanyi is one of those rare executives that are very easy to interview on the phone, despite boasting a long, almost intimidating title at General Motors