This week in Breaking Ads Mexico we present the digital campaigns from Banamex, Movistar, Smart and Martí.

The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between February 13 to 19, 2012.

Selected “Breaking” Ads: February 13 to 19, 2012:


Advertiser (Parent Company): Banco Nacional de Mexico, S.A.

Campaign: “Club emprendedor”

First date captured: 02/15/2012

Language(s): Spanish

Description: Online campaign running on business/professional websites for Banamex’s “Club Emprendedor.”  The website brings together resources and vendors for PyMEs from Google, PWC, Microsoft, Y&R, etc.




Advertiser (Parent Company): Telefonica SA

Campaign: “Especiales Movistar – Windows Phone Mango”

First date captured: 02/16/2012

Language(s): Spanish

Description:  Movistar campaign for phones with new Windows Phone 7.5 software update.  Creative features Samsung Omnia.



Advertiser (Parent Company): Daimler AG

Campaign: “Chic-Ito”

First date captured: 02/17/2012

Language(s): Spanish

Description:  ‘”Chic-ito” is the new campaign for Smart Fortwo model…tagline is: “tener un Chic-ito dará de que hablar”.





Advertiser (Parent Company): Grupo Marti, S.A.

Campaign: “Mes del tenis”

First date captured: 02/17/2012

Language(s): Spanish

Description:  February promotion for Mexican sports retailer, Marti, which is an official sponsor of two pro tennis tournaments in Mexico during the month: Abierto de Monterrey (WTA) and the Abierto Mexicano de Tenis in Acapulco.

Site(s): (from Mexico), (Mexico),, (Mexico)

Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group

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Portada Staff

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