Sony Consolidates Media Agency Business with OMD, UM and Mediacom

Content

What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD.
Why it matters: Sony spent US$620.3 million on U.S. measured media in 2014.The global review spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Sony Playstation.

u24Glc4J_400x400Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD.

The global review, which began in May, spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Sony Playstation. Sony Pictures will retain UM in North America and other markets, and add OMD in more international markets, Adage reports.

Playstation and Mobile will consolidate its global business with MediaCom, which also wins electronics in international markets. Carat and OMD had previously handled parts of PlayStation.

Sony Music and Electronics’ agency homes haven’t been decided yet. Dentsu’s Carat, another incumbent, was not assigned anything but sources familiar with the review said the agency may get Sony Music and Electronics assignments for the North America region, which are still pending.

Sony spent US$620.3 million on U.S. measured media in 2014.In 2015, Sony joined Procter & Gamble, Unilever, L’Oreal, Coca-Cola, 21st Century Fox and Volkswagen, among many more, in reviewing their media agency business.
[ctahfb]

Get our e-letters packed with news and intelligence!

Meet & Learn
Portada Live Events

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

USHCC

USHCC’s Jackie Puente: “There are Opportunities Everywhere, Especially in Times of Change in Washington, D.C. and State Capitals.”

Jackie Puente was recently appointed as the first millennial USHCC Board Chair.  Throughout her career, Ms. Puente has been a translator between public, private, and nonprofit entities to promote sustainable and equitable growth. We interviewed her to understand her views on the growth of the United States Hispanic Chamber of Commerce (USHCC) and the opportunities and challenges ahead.