We take a look back on some of the indicators behind Yahoo!’s decision to close its offices in Mexico and Argentina. Yahoo! was one of the first companies to offer an Internet search engine with an email address, but in reality, its business is not growing, and its needs to make radical changes to compete. What experts interviewed by Portada have to say.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Miguel Reca – Dentsu Aegis Network Group ::: Accenture – Leonardo
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
Last year, Avocados from Mexico for the first time advertised in the Superbowl, the first ever fresh produce brand to do so. AFM has decided that it will be advertising again at next weekend’s Super Bowl. It will be present in CBS English-Broadcast but decided against doing so in the Spanish-language cast on ESPN Deportes. Ivonne Kinser, head of Digital Media and Strategy at AFM, tells Portada all about it.