Sony Consolidates Media Agency Business with OMD, UM and Mediacom
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
Last year, Avocados from Mexico for the first time advertised in the Superbowl, the first ever fresh produce brand to do so. AFM has decided that it will be advertising again at next weekend’s Super Bowl. It will be present in CBS English-Broadcast but decided against doing so in the Spanish-language cast on ESPN Deportes. Ivonne Kinser, head of Digital Media and Strategy at AFM, tells Portada all about it.