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Portada interviewed Maximiliano Sastre, Chief Commercial Officer of Clarín, to discuss digital strategies and their expansion into the U.S. market.
Mexico City has gained a lot of clout in Latin American pan regional-media buying. In this Portada intelligence feature, we estimate how large pan-regional actual and influenced buying volumes are. We will also look at some of the brands behind the buys.
Total Wireless partners with the UFC, Bank of America with the U.S. Soccer Federation and more brand initiatives.
Portada recently had a conversation with Rakesh Shalia, Vice President of Marketing, Communications, and Customer Experience at FedEx, Latin America and the Caribbean, who provided a comprehensive overview of the booming e-commerce landscape in Latin America and how brands can capitalize on it.