CBS Interactive has made a business agreement with Busca Corp. to monetize their traffic from Latin America .Through this agreement, Busca Corp. will have exclusive representation of CBS interactive in Latin America and will offer more than 30 premium digital properties from the network in the region. Portada spoke with Ramon Toledo, president of Busca Corp. and Jason White, VP of CBS Interactive.
August 4, 2014
ZuaniaCapó-Ramos has joined People En Español as Executive Editor of peopleenespanol.com, reporting to People en Español Managing Editor Armando Correa.
LatinTRENDS Magazine closes distribution deals with Target, Duane Read, Shop Rite Supermarkets and King Kullen
/>LatinTRENDS, a multimedia company and its flagship magazine covering “pop culture with a Latin twist,” is landing distribution at participating Target, Duane Reade and ShopRite stores in New York and New Jersey and the King Kullen stores of Long Island. This is adds to its’ current distribution in over 800 outlets.
Bic Men’s Razors – Cramer-Krasselt ::: Ford – JWT Brasil ::: NBCUniversal – Maxus ::: Danone Argentina – Wölk Design ::: Atma – FCB Buenos Aires ::: Noticias – Editorial Perfil ::: Disney Channel – América Latina ::: La Meridional – Dentsu Argentina :::
Sales Leads: Old Navy,P&G, South Hill Designs, JOHNSON’S® Baby, Kimberly-Clark’s , Blue Moon Brewing Co. …
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
The Tribune Co. completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune, Los Angeles Times , six other daily newspapers as well as the Spanish-language daily (Chicago) and weekly (Los Angeles) Hoy and associated Hispanic properties. Jack Griffin, CEO of Tribune Publishing, last week said that the “the overarching objective of his company “is to reestablish growth in the top line revenue”. That includes acquiring newspapers. But which ones?
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.
Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Changing Places: Zuania Capó-Ramos, Yoselín Acevedo, Tania Cháidez, Lisa Szal, Adriana Lopez,Cynthia Corzo…
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
Macy’s, Maybelline, Moet Hennessy at #Portada14”s Music and Entertainment Marketing Forum, Early Bird expires this Week!
The agenda of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City (which together with the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 comprehends #Portada14) is designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities to succeed in the marketplace.