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Sales Leads LatAm: JWT Brazil – Ford, Dentsu Argentina – La Meridional…

Bic Men’s Razors - Cramer-Krasselt ::: Ford - JWT Brasil ::: NBCUniversal - Maxus ::: Danone Argentina - Wölk Design ::: Atma - FCB Buenos Aires ::: Noticias - Editorial Perfil ::: Disney Channel - América Latina ::: La Meridional - Dentsu Argentina :::


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Bic Men’s Razors –  Cramer-Krasselt ::: Ford – JWT Brazil ::: NBCUniversal – Maxus ::: Danone Argentina – Wölk Design ::: Atma – FCB Buenos Aires ::: Noticias – Editorial Perfil ::: Disney Channel – Latin America ::: La Meridional – Dentsu Argentina :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at [email protected]SEE A DEMO OF THE DIRECTORY!

Procter & Gamble – Global

procter.gambleProcter & Gamble Co. is planning to merge or discontinue more than half its brands (between 90-100) and focus on its top 70-80 brands. According to the company, the shift is to drive growth: the top brands have accounted for 90% of company US $83 billion annual sales and 95% of profits over the past three years. The others combined have brought in less than US $100 million in sales annually. This will most probably result in some cutbacks in advertising as well, either consolidating or eliminating some of the agencies that handle those brands. P&G didn’t mention the brands it will shut down.

La Meridional – Argentina

meridional seguros-Dentsu will work with La Meridional in Argentina . Dentsu will be in charge of the media strategy and media planning and buying. The agency also works with  Toyota, Itaú, Canon (regional) and Bic, among others.


Ford – Brasil


JWT Brazil has appointed new executives to handle Ford account. Paula Peres is the new CRM account director and Dorian Dack is the new strategy director for the Ford account. Sergio Silveira continues as director of the account.

NBCUniversal – US

maxus-Maxus US will be in charge of the  digital media planning and buying of NBCUniversal. Maxus has been working with the network since 2011 with the media planning and buying of traditional media.


Danone – Argentina

danone wolk-Danone Argentina will work with Wolk Design in the country as its outdoor agency. The agency will also work in innovation projects and trade marketing.


Atma – Argentina


Atma Argentina is launching a new advertising campaign under the slogan “Ama tu casa” (“Love your house”). FCB Buenos Aires was in charge of the campaign.


Noticias – Argentina


The Argentinean magazine “Noticias” has launched a new advertising campaign for its 25 anniversary. The campaign was produced by the agency Carlos y Dario and will be featured outdoor, TV and print media.


Disney Channel – Latin America 

disney-Disney Channel Latin America has launched its new logo. The new logo is part of a global strategy. Disney is looking for a regional personalization in the future as well, according to Nora Tela, marketing vp of  The Walt Disney Company for Latin America.


Bic – Global

Bic logo-Bic Men’s Razors has appointed Cramer Krasselt as its global creative agency after a pitch. Source Marketing will continue to handle the advertising and strategy for the female segment.


Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhard at 1-347-961-9516 or e-mail him at [email protected]SEE A DEMO OF THE DIRECTORY!


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