The sports weekly Equipo was launched in May. The new pub, backed by El Universal newspaper, is divided into three sections: soccer, general-sports (Major League Baseball, Mexican Baseball League, NBA, NFL, car racing, golf, tennis, etc.) and a services section which includes information on physical training, sports fields and arenas, and a guide to sports events (live and TV). The 32-page, full-color pub has a circulation of 50,000 and comes out every Monday. It is distributed through its own sales network – third party paperboys – and at public transportation sites. Retail price is 3 Mexican pesos and a full-page ad costs 18,150 mexican pesos (US $1,650, CPM US $33). Advertisers include Chrysler and mobile phone company Telcel.
