ADVO and Carmen’s Cupones Parner with El Premio de la Gente
09/01/2004
El Premio de le Gente, an event that allows fans to vote for their favorite music stars, will be aired by…
September 1, 2004
Las empresas de correo directo buscan la manera de llegar a los hogares latinos
09/01/2004
La promocion publicitaria de correo directo (Direct mail) podría ser la última gran frontera a desarrollar en el sector de medios impresos hispanos. A pesar de su importancia para sectores como los servicios financieros, la venta al por menor y el de las compañías de CPG (productos de consumo empacados); todavía está fuera de la mayoría de las estadísticas de la publicidad hispana.
¿Catálogos en español?
09/01/2004
Bedford Fair Apparel Inc., de Greenwich, una empresa que publica catalogos de venta orientados a mujeres en el Estado de Connecticut esta interesado en producir catalogos orientados a hispanos.
¿Son los hispanos usuarios de cupones?
09/01/2004
Los cupones de descuento son una parte importante de la publicidad que se coloca en diarios, publicidad que generalmente se encarta (Free Standing Inserts en inglés) y las promociones de correo directo. El crecimiento de este sub-sector de la publicidad impresa orientada a los hispanos incita a preguntarse sobre la popularidad que tienen estos vehiculos publicitarios entre los latinos de EE UU.
Cuando la principal baza es la mercadotecnia de correo directo
09/01/2004
Los emisores de tarjetas de crédito están penetrando fuertemente en el mercado Hispano. American Express, Chase y Citibank ya se han introducido.
A Higher Quality Customer
09/01/2004
DirectMail is also an attractive customer acquisition vehicle because it tends to attract a higher quality customer…
Compiled Databases
09/01/2004
Due to the scarcity of large Hispanic lists, credit card issuers have to resort to compiled databases with individual names…
When Direct Mail is the Name of the Game
09/01/2004
Credit card issuers are getting into the Hispanic market in a big way…
The Reader’s Digest Young Families Hispanic Direct Response
09/01/2004
Description: Hispanic Young Families Continuity Division of Reader's Digest…
La Cocina Mexicana
09/01/2004
Description: Subscribers to “The Guide for Mexican Foodservice Cuisine,” La Cocina Mexicana magazine…
Cystic Fibrosis Foundation Spanish-Speaking Donors
09/01/2004
Description: Spanish speakers who have donated to the Cystic Fibrosis Foundation…
Essence Magazine Hispanic Subscribers
09/01/2004
Description: Essence, the lifestyle magazine for African-American women, has been overlayed with data…
Silkies Hosiery Spanish Speaking and Hispanic Consumers
09/01/2004
Description: HCI Direct Inc., has been overlayed with Ethnic Technology data identifying Hispanic buyers…
Time Life Spanish-Speaking Consumers
09/01/2004
Description: Buyers who have responded to Spanish-language TV commercials, and / or purchased music and video products…
Bookspan Garden City Hispanic Members
09/01/2004
Description: The Bookspan Garden City master file has been overlaid with Ethnic Technology data that…
Bookspan NY Hispanic Masterfile
09/01/2004
Description: Members of Bookspan's Mosaico Book Club and Enhanced Hispanic members from their other premier adult clubs…
March of Dimes Hispanic Donors
09/01/2004
Description: March of Dimes supporters contribute to the non-profit organization's mission to improve the health of babies by…
FAMA Magazine
09/01/2004
Description: The FAMA Magazine subscriber list offers an educated, hip audience…
Two Languages, One Americas
09/01/2004
This year, Americas magazine, a publication which covers “the peoples and cultures of South America, North America and the Carribean,” sent out two versions–one in English and one in Spanish–of its direct mail appeal to potential subscriber…
Need More Readers? Get a Good Database
09/01/2004
Advice to publishers targeting Spanish-speaking audiences: if you want to increase advertising revenues and the number of subscribers, get your hands on good costumer databases…