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September 1, 2004

A Higher Quality Customer

DirectMail is also an attractive customer acquisition vehicle because it tends to attract a higher quality customer…

Compiled Databases

Due to the scarcity of large Hispanic lists, credit card issuers have to resort to compiled databases with individual names…

La Cocina Mexicana

Description: Subscribers to “The Guide for Mexican Foodservice Cuisine,” La Cocina Mexicana magazine…

March of Dimes Hispanic Donors

Description: March of Dimes supporters contribute to the non-profit organization's mission to improve the health of babies by…

FAMA Magazine

Description: The FAMA Magazine subscriber list offers an educated, hip audience…

Two Languages, One Americas

This year, Americas magazine, a publication which covers “the peoples and cultures of South America, North America and the Carribean,” sent out two versions–one in English and one in Spanish–of its direct mail appeal to potential subscriber…

Need More Readers? Get a Good Database

Advice to publishers targeting Spanish-speaking audiences: if you want to increase advertising revenues and the number of subscribers, get your hands on good costumer databases…

Database Marketing

Batanga, the online radio and magazine publisher targeting Hispanics 18-34 years old, has begun to market its database again after…

Born Again Direct Mail Program

Los Angeles based The Benites Group is looking to revive a program called LatinCoupon which it ran in the Los Angeles area in 2001 and early 2002.  The program included …

Are Hispanics Coupon Clippers?

Coupons are an important part of newspaper and direct mail FSI advertising.  The growth of these sub-sectors of print advertising targeting Hispanics hinges on the populartiy of coupons among Hispanics…