Austin's Ahora Sí! (weekly, Cox Newspapers, circ. 20,000, Spanish), Houston's La Vibra (weekly entertainment paper, Impremedia, published by The Houston Chronicle, circ. 100,000, Spanish) and La Voz (weekly, Hearst Newspapers, circ. 100,000, Spanish) and San Antonio's Conexión (weekly, Hearst, circ. 50,000, bilingual) created an ad-sales network to increase national and regional advertising with one-stop buys. Print ad-sales representation firm Metrosuburbia will sell advertising for the four newspapers. San Antonio, Houston and Austin have a combined Hispanic population of 2.2 million, and a purchasing power of US $50.3 billion, according to a 2004 Synovate study.
New regional Hispanic newspaper network in Texas
- June 1, 2005
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Editorial Staff @portada_online
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
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