June 1, 2005

TodoBebé will do its first drop in an ADVO shared mail piece this August.

Christian organizations have a lot of experience direct marketing to Hispanics, especially when it comes to direct mail.

According to figures from TNS/Media Intelligence, advertising revenues for the top 30 Spanish-language newspapers grew by US $44.1 million during the first two months of 2005…

Personnel changes in Hispanic media and marketing.

Nancy Tellet, director of media services at Siboney USA, told Portada® that MilkPep (Milk Processor Education Program)…

Austin's Ahora Sí! (weekly, Cox Newspapers, circ. 20,000, Spanish), Houston's La Vibra (weekly entertainment paper, Impremedia, published by The Houston Chronicle…

Bell South Corp. announced a new marketing campaign to promote the use of “The Real Yellow Pages” among the growing Hispanic residential and business communities in the Southeast.

Trainor Publicidad and Papel Media Network plan to combine the Hispanic print media expertise of Papel Media with the creative know-how of Trainor Publicidad.

La Opinión (Impremedia, daily, circ. 125,000, Spanish) signed a deal with Eli Lilly to publish an 8 to12 page mental health supplement which will be distributed as an insert inside La Opinión.

Santa Barbara, CA based Independent Publishers Representative (IPR) will no longer represent Sears' Nuestra Gente magazine (monthly, circ. 865,000, Spanish).

Nancy Tellet, director of media services at Siboney USA, announced at a recent industry conference that she had undertaken several successful direct response print ad campaigns.

HYP Network, the leading independent publisher of Spanish language yellow pages directories in the United States, recently acquired Casablanca Publishing, Inc.

Nueva Salud, a quarterly insert expected to launch during the first quarter 2005, will not be published.

Spain's Recoletos, 80% owner of Meximerica Media, publisher of the Rumbo newspaper network, is planning to spinoff some of its print media assets…

The Longview News Journal (Cox Newspapers, average weekday circ. 29,256) is looking to launch a Spanish-language paper in the Eastern Texas city.

Hispanic newspaper publishers, particularly from the Southern and Southwestern U.S., are targeting Mexican advertisers on both sides of the border.

Newspaper advertising accounts for 29% of all general market advertising, but only 9% in the Hispanic market.

The publishers of Latina, La Raza, Tu Ciudad and Catalina all want to connect with Hispanic readers, however the language they use to do so varies a lot. And so does the advertising they carry.